Abstract:Today, the importance of reproducible and transparent research has been increased along with the use of large data sets in a multinational environment. Researchers using intermedia agenda-setting theory have also affected this trend by conducting studies using big data and social media data. The Rozelle-Campbell formula is widely used by such researchers to investigate media effects and their direction. "R" is a general purpose statistical software package used in many fields of research. It is licensed for a … Show more
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