Using Program Design and Delivery to Support Participant Engagement in Programs Challenging Problematic Gender Norms Amongst Australian Men and Boys

Abstract

This article explores how the design and delivery of programs challenging gendered norms amongst men and boys can support attitude and behaviour change through more conscious and deliberate engagement with program content. Sixty-seven past participants of programs delivered by five Australian organisations completed an online survey based on their experiences. The Elaboration Likelihood Model (ELM) was used to explore participants' perspectives regarding motivation and ability to elaborate on program content, evidence of elaboration occurring, and experiences of attitude and behaviour change post-program. Program strengths included highlighting the personal relevance of program content, eliminating distractions and message comprehensibility. Opportunities for improvement included increasing message repetition and the number of message sources. Evidence of elaboration was present across all program types, including single-session programs, and included reflections on social and emotional learnings. The findings demonstrate how program design and delivery can support processing program material at a deeper and more conscious level, including when dealing with resource and time constraints.