Using Optical Mark Read Surveys: An Analysis of the Response Rate and Quality

Klose, Allen; Ball, Dwayne

doi:10.1177/147078539503700305

Cited by 1 publication

(1 citation statement)

References 18 publications

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“…In the late 1990s the list of variables tested continues to expand. Recent studies have explored an even more diverse range of potential response rate determinants including the effects of: optical mark read (Klose & Ball 1995); questionnaire identification numbers (Kalafatis & Blankson 1996); blocking within prenotification appeal (Nataraajan & Angur 1996); and facsimile (Tse, Ching, Dong & Fong 1994) and e-mail (Tse, Tse, Yin & Ting 1995) as alternative modes of delivery. As Moser & Kalton (1971) have highlighted, there are three influences on the response rate in a survey over which the market researcher has limited control its sponsorship, its subject matter, and its population.…”

Section: Inducing Responsementioning

confidence: 99%

A Case of Response Rate Success

Turley

1999

Market Research Society. Journal.

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Postal survey response rates are affected by the intersection of a variety of dependent and independent variables. This paper outlines the response rate variables manipulated in a survey that generated a 75.2% return. The case of a university-sponsored, UK-based postal survey of the general public is documented, with Fox, Crask & Kim's (1988) five key response rate issues-respondent contact, the covering letter, incentives, the questionnaire and postage mailing-providing a framework for discussion. The aim is to provide those conducting future surveys, exhibiting like characteristics in terms of sponsorship, topic and sample population, with an example of response rate success, from which comparative lessons may be learned.

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Section: Inducing Responsementioning

confidence: 99%

A Case of Response Rate Success

Turley

1999

Market Research Society. Journal.

View full text Add to dashboard Cite

show abstract

Using Optical Mark Read Surveys: An Analysis of the Response Rate and Quality

Cited by 1 publication

References 18 publications

A Case of Response Rate Success

A Case of Response Rate Success

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