Using online food delivery applications during the COVID-19 lockdown period: What drives University Students’ satisfaction and loyalty?

Pal, Debajyoti; Funilkul, Suree; Eamsinvattana, Wichai; Siyal, Saeed

doi:10.1080/15378020.2021.1964419

Cited by 47 publications

(40 citation statements)

References 96 publications

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“…In Hong et al (2021) the reserches discuss whether consumer intention depens on different types of OFD services.They proved that perceived usefuleness and trust are the most significant predictors. Intresting and comparable to our research is the work of Pal et al (2021) because they are interested in the behaviour of students while using apps for online food ordering. Their results showed that among the mobile app characteristics information design has the highest impact on both satisfaction and loyalty, together with navigation and visual design.…”

Section: Research Backgroundsupporting

confidence: 52%

Online Food Purchasing Consumer Behaviour in North Macedonia Amid Covid-19 Pandemic: An Extended Tam Approach

Blagoeva¹,

Mijoska²,

Trpkova-Nestorovska³

2021

Proceedings of the International Conference "Economic and Business Trends Shaping the Future"

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The current COVID-19 pandemic has changed the world on irreversible way towards digitalization. It has changed people’s attitude and behaviour towards online shopping, leading to global e-commerce unprecedented growth. The pandemic crisis accelerated an expansion of e-commerce worldwide, but impacted it in different ways. The progress varies between developed and developing countries, as well as between different industries. The biggest increase in online shopping is evident in food and daily use products category, especially during lockdowns. Despite the cross-country difference of e-commerce growth, the e-commerce in North Macedonia has increased at high rates as a result of COVID-19 with evident increase in online food purchasing. The goal of this study is to analyse which factors affect young consumer intention to buy food online during COVID-19. In order to get insights regarding the young consumer behaviour towards online food purchasing in the country, a survey was conducted among more than 150 young people during April and May 2021. This study examines the crucial factors encouraging young consumers to use online food delivery channels on the basis of the extended Technology Acceptance Model (TAM), including the following constructs: perceived ease of use, perceived usefulness, attitude towards using, actual use and website trust. The analysis revealed that perceived usefulness, perceived ease of use, and website trust are important drivers of attitude towards online food purchasing. Attitude towards online food purchasing has the highest positive and statistically significant impact on the Intention towards online food purchase. This research provide relevant theoretical and practical implications by confirming that the above factors are critical in attitude towards online food purchasing in a developing country context.

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Section: Research Backgroundsupporting

confidence: 52%

Online Food Purchasing Consumer Behaviour in North Macedonia Amid Covid-19 Pandemic: An Extended Tam Approach

Blagoeva¹,

Mijoska²,

Trpkova-Nestorovska³

2021

Proceedings of the International Conference "Economic and Business Trends Shaping the Future"

View full text Add to dashboard Cite

show abstract

“…From the point of view of service businesses, the use of an online-to-offline network for ordering and delivering food is a possibility for reviving the catering and restaurant sector, which has suffered during this pandemic [1]. The change from offline commerce to online commerce is a new type of e-commerce in which customers are drawn to a product or service online, but then finalize the purchase offline [2]. According to a recent Nielsen Vietnam survey, during the COVID-19 pandemic, up to 62% of Vietnamese customers stated that they preferred to purchase food to eat at home; hence, the number of online orders increased by approximately 10% to 30% compared with pre-pandemic times.…”

Section: Introductionmentioning

confidence: 99%

“…While the study did not highlight its limitations, it can be seen that the demographic sample was considered as a limitation in the social research, and the study chose only certain factors that impacted on satisfaction and loyalty, but lacked other potential factors such as interaction quality, etc. [2]. Song et al [5] investigated the impact of mobile food delivery apps' usage variables on consumer satisfaction and repurchase intent.…”

Section: Introductionmentioning

confidence: 99%

“…It was also not focused on elderly peoples' behavioral intention toward food delivery apps, but mainly concentrated on younger people. Pal et al [2] studied new elements that influence consumer loyalty and satisfaction while ordering meals using mobile food delivery apps during the pandemic. They suggested that contentment, followed by food quality, were the most important predictors of loyalty in addition to satisfaction [2].…”

Section: Introductionmentioning

confidence: 99%

“…Pal et al [2] studied new elements that influence consumer loyalty and satisfaction while ordering meals using mobile food delivery apps during the pandemic. They suggested that contentment, followed by food quality, were the most important predictors of loyalty in addition to satisfaction [2]. However, these data were typical of a student sample, and may have limitations in terms of relevance to other contexts or industries.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Using Mobile Food Delivery Applications during the COVID-19 Pandemic: Applying the Theory of Planned Behavior to Examine Continuance Behavior

Trần

2021

Sustainability

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COVID-19 has opened up a significant market for food delivery services in Vietnam. Based on the theory of planned behavior, subjective norms and social isolation were hypothesized to have a positive impact on behavior intention and continuance behavior. The study also aimed to determine the positive impacts of perceived food safety, food delivery, and behavioral intention on continuance behavior, while the perception of food safety and food delivery were also proposed to have direct impacts on behavioral intention. Structured equation modeling was used to evaluate data obtained from 299 respondents who were experienced in using delivery apps for ordering food. As a result, this study contributes to prior findings regarding the positive effects of the subject norm—social isolation, food delivery hygiene, perceived food safety—on behavioral intention to use mobile apps. Additionally, customers’ continued usage behavior was found to be also influenced by behavioral intention, perceived food safety, and food delivery hygiene. It was concluded that these findings have significant theoretical and practical implications. This study adds to the existing debate on consumer behavior in the context of online food delivery in Vietnam and sheds light on the elements that could be used to forecast people’s willingness to buy food through food delivery apps, and for how long they would continue to use them.

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Applying the Stimulus Organism Response Framework to Explain Student’s Academic Self-concept in Online Learning During the COVID-19 Pandemic

Rohan

Dutsinma

Pal

et al. 2022

Advances in Data and Information Sciences

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Using online food delivery applications during the COVID-19 lockdown period: What drives University Students’ satisfaction and loyalty?

Cited by 47 publications

References 96 publications

Online Food Purchasing Consumer Behaviour in North Macedonia Amid Covid-19 Pandemic: An Extended Tam Approach

Online Food Purchasing Consumer Behaviour in North Macedonia Amid Covid-19 Pandemic: An Extended Tam Approach

Using Mobile Food Delivery Applications during the COVID-19 Pandemic: Applying the Theory of Planned Behavior to Examine Continuance Behavior

Applying the Stimulus Organism Response Framework to Explain Student’s Academic Self-concept in Online Learning During the COVID-19 Pandemic

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