Using NLM Exhibits and Events to Engage Library Users and Reach the Community

Auten, Beth; Norton, Hannah; Tennant, Michele R.; Edwards, Mary; Stoyan-Rosenzweig, Nina; Daley, Matthew

doi:10.1080/02763869.2013.806861

Cited by 12 publications

(4 citation statements)

References 15 publications

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“…While social media is one of the modes listed in the UF HSCL marketing communications plan, primarily for advertising events [ 13 ], the library has not had a coherent plan for routinely engaging users through social media until recent months. Based on the cohort who are interested in engaging with the library through social media, which was discovered through the UF HSCL survey, and successful applications in the literature, the UF HSCL recently developed a formal marketing team that created such a plan and is in the early stages of implementing it.…”

Section: Discussionmentioning

confidence: 99%

Use of annual surveying to identify technology trends and improve service provision

Norton

Tennant

Edwards

et al. 2018

jmla

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ObjectiveAt an academic health sciences library serving a wide variety of disciplines, studying library users’ technology use provides necessary information on intersection points for library services. Administering a similar survey annually for five years generated a holistic view of users’ technology needs and preferences over time.MethodsFrom 2012 to 2016, the University of Florida Health Science Center Library (HSCL) annually administered a sixteen-to-twenty question survey addressing health sciences users’ technology awareness and use and their interest in using technology to engage with the library and its services. The survey was distributed throughout the HSC via email invitation from liaison librarians to their colleges and departments and advertisement on the HSCL home page.ResultsSmartphone ownership among survey respondents was nearly universal, and a majority of respondents also owned a tablet. While respondents were likely to check library hours, use medical apps, and use library electronic resources from their mobile devices, they were unlikely to friend or follow the library on Facebook or Twitter or send a call number from the catalog. Respondents were more likely to have used EndNote than any other citation management tool, but over 50% of respondents had never used each tool or never heard of it.ConclusionsAnnual review of survey results has allowed librarians to identify users’ needs and interests, leading to incremental changes in services offered. Reviewing the aggregate data allowed strategic consideration of how technology impacts library interactions with users, with implications toward library marketing, training, and service development.

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Section: Discussionmentioning

confidence: 99%

Use of annual surveying to identify technology trends and improve service provision

Norton

Tennant

Edwards

et al. 2018

jmla

Self Cite

View full text Add to dashboard Cite

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“…They conclude that hosting traveling exhibits provides libraries with an opportunity to engage users and community members in meaningful conversations [ 12 ]. In a survey of libraries that hosted an NLM exhibit, twenty-six of forty respondents indicated that they hosted other activities alongside the exhibit, such as special speakers, panel discussions, and film viewings [ 13 ]. However, traveling into the community with a scaled-down version of the exhibit was not discussed.…”

Section: Discussionmentioning

confidence: 99%

Native Voices: Native Peoples’ Concepts of Health and Illness in New Mexico: opening a local conversation by hosting a national traveling exhibit

Bradley

Hall

Hannigan

et al. 2017

jmla

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BackgroundThe University of New Mexico Health Sciences Library and Informatics Center hosted the National Library of Medicine’s Native Voices: Native Peoples’ Concepts of Health and Illness traveling exhibit. The authors’ goal was to promote local interest in the Native Voices exhibit, with an emphasis on making the exhibit content and materials available to American Indian communities throughout rural New Mexico.Case PresentationWe convened a daylong summit to highlight the exhibit and encourage discussion among 30 American Indian community health educators. The summit prompted the compilation and distribution of descriptions of 23 community projects that promote health and wellness. We also took a scaled-down version of the exhibit to 4 rural college campuses around the state that serve significant Native American student populations. Approximately 140 students and faculty interacted with the exhibit materials, and all 4 sites incorporated the exhibit into curriculum activities.ConclusionsA hosted national exhibit developed into a multifaceted, funded project that engaged with American Indian communities. We demonstrated successful field deployment of a downsized, portable version of the full traveling exhibit to make meaningful connections with members of our outreach population.

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“…2 Beth Auten and colleagues reflected on the experience of hosting four traveling exhibitions from the National Library of Medicine (NLM) and found that partnerships with campus and community organizations brought in additional expertise and in new audiences for the exhibition. 3 When the host is an academic library, as in the cases described here, public libraries can contribute expertise in programming as well as their existing partnerships with community organizations for marketing and joint programming. 4 Americans and the Holocaust, the exhibition described here, examines the motives, pressures, and fears that shaped Americans' responses to Nazism, war, and genocide in Europe during the 1930s and 1940s, drawing on extensive new research and a collection of primary sources from the time.…”

Section: Traveling Exhibitions and Librariesmentioning

confidence: 99%