Using new forms of information and communication technologies to empower SMEs

Abstract

PurposeGiven the growing importance and demand for online food purchases, this study explores the new advancements in information and communication technologies (ICTs) by examining the key features of social commerce, trust and product’s attributes in the e-commerce environment. The aim is to investigate possible ICTs-related entrepreneurial opportunities in the food and beverage (F&B) industry.Design/methodology/approachThe study uses a survey to collect data and applies Smart partial least squares to test the model.FindingsThe structural equation modelling results illustrated that social commerce constructs significantly impact trust, leading to customer’s purchase intention. Additionally, product’s attributes was found to have a significant relationship with customer’s purchase intention with trust being the most pertinent driver.Originality/valueThis study contributes to the F&B literature by highlighting the role of new forms of technologies in entrepreneurship activities, especially for small and medium-sized enterprises.

The role of social media content on value co-creation in the food sector: a strategic relationship perspective

“…Rahman et al . (2022) and Jia et al . (2022) examined the effect of social commerce motives on trust and purchase behaviour.…”

“…et al (2022) studied the effect of consumer participation in social media on trust and credibility Rahman et al (2022). andJia et al (2022) examined the effect of social commerce motives on trust and purchase behaviour Hamid et al (2022). tested the behavioural intention to adopt e-commerce for food orders based on the theory of planned behaviour Attar et al (2022).…”

Consumers' social self-identity drivers on social commerce platforms-based food and beverage

“…Elements of social commerce cited in the literature include: “social media,” “community interaction,” “business activities”, “people,” “information,” “business” and “technology” (Liang et al ., 2011). Social commerce increases the effectiveness of business-customer communication (Jia et al ., 2022), and accelerates companies' responses to customers' desires and preferences (Gibreel et al ., 2018). Hajli (2014a) asserted that the interaction between individuals and groups via social media resulted in building customers' trust and fostering social commerce growth.…”

The Moderation Role of AI-Enabled Service Quality on the Attitude Toward Fitness Apps

“…In order to have enough health and physical fitness, human beings are gradually pursuing the establishment of various regular exercise habits to strengthen their health and physical fitness, and this has also prompted the ecology of the fitness industry to develop more vigorously in recent years (Amaral & Palma, 2019;Batrakoulis, 2019;Soekmawati et al, 2022). At the same time, emerging information and communication technologies (ICTs) are rapidly and massively changing our society and life (Chen & Tian, 2022;Tseng, 2022;Van Veldhoven & Vanthienen, 2021), bringing many opportunities and challenges to both human beings and the industry (Duan et al, 2020;Jia et al, 2022;.…”