Using message framing to promote acceptance of the human papillomavirus vaccine.

Gerend, Mary A.; Shepherd, Janet E.

doi:10.1037/0278-6133.26.6.745

Cited by 237 publications

(235 citation statements)

References 49 publications

(73 reference statements)

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“…33 Despite significant interest in applying this approach to health, 34 only a handful of experiments have done so for vaccines. [35][36][37][38] In addition, there are many ways to communicate such dangers, including text, visuals, and narrative accounts. The relative merits of these approaches for vaccine promotion are not clear, especially given the risk that fear appeals or disturbing messages will backfire.…”

Section: Resultsmentioning

confidence: 99%

Effective Messages in Vaccine Promotion: A Randomized Trial

et al. 2014

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OBJECTIVES: To test the effectiveness of messages designed to reduce vaccine misperceptions and increase vaccination rates for measles-mumps-rubella (MMR). METHODS: A Web-based nationally representative 2-wave survey experiment was conducted with 1759 parents age 18 years and older residing in the United States who have children in their household age 17 years or younger (conducted June–July 2011). Parents were randomly assigned to receive 1 of 4 interventions: (1) information explaining the lack of evidence that MMR causes autism from the Centers for Disease Control and Prevention; (2) textual information about the dangers of the diseases prevented by MMR from the Vaccine Information Statement; (3) images of children who have diseases prevented by the MMR vaccine; (4) a dramatic narrative about an infant who almost died of measles from a Centers for Disease Control and Prevention fact sheet; or to a control group. RESULTS: None of the interventions increased parental intent to vaccinate a future child. Refuting claims of an MMR/autism link successfully reduced misperceptions that vaccines cause autism but nonetheless decreased intent to vaccinate among parents who had the least favorable vaccine attitudes. In addition, images of sick children increased expressed belief in a vaccine/autism link and a dramatic narrative about an infant in danger increased self-reported belief in serious vaccine side effects. CONCLUSIONS: Current public health communications about vaccines may not be effective. For some parents, they may actually increase misperceptions or reduce vaccination intention. Attempts to increase concerns about communicable diseases or correct false claims about vaccines may be especially likely to be counterproductive. More study of pro-vaccine messaging is needed.

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Section: Resultsmentioning

confidence: 99%

Effective Messages in Vaccine Promotion: A Randomized Trial

et al. 2014

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“…Message testing to understand the impact of providers' communication content on parents' HPV vaccine decision making and satisfaction could be especially useful. Although the broader literature on message framing has yield mixed results as to the benefits of gain-versus loss-framed messages, [113][114][115] other areas of potential importance include the relative influence of different prevention messages in terms of disease types and number of diseases, [116][117][118] the length or amount of content delivered, and cognitive versus affective approaches to conveying HPV vaccine-related information.…”

Section: Discussionmentioning

confidence: 99%

Provider communication about HPV vaccination: A systematic review

Gilkey

McRee

2016

Human Vaccines & Immunotherapeutics

248

220

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Background. Improving HPV vaccination coverage in the US will require healthcare providers to recommend the vaccine more effectively. To inform quality improvement efforts, we systematically reviewed studies of provider communication about HPV vaccination. Methods. We searched MEDLINE, CINAHL, EMBASE, and POPLINE in August 2015 to identify studies of provider communication about HPV vaccination. Results. We identified 101 qualitative and quantitative studies. Providers less often recommended HPV vaccine if they were uncomfortable discussing sex, perceived parents as hesitant, or believed patients to be low risk. Patients less often received recommendations if they were younger, male, or from racial/ethnic minorities. Despite parents' preference for unambiguous recommendations, providers often sent mixed messages by failing to endorse HPV vaccine strongly, differentiating it from other vaccines, and presenting it as an "optional" vaccine that could be delayed. Conclusion. Interventions are needed to help providers deliver effective recommendations in the complex communication environment surrounding HPV vaccination.

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“…14 Examining The Information Strategy Recent studies have evaluated the effects of various HPV vaccine information strategies on public attitudes, intentions, and risk perception. [15][16][17] However, no researchers have examined the direct effect that media coverage of the controversy surrounding mandated HPV vaccination for school-age girls may have had on public support for state HPV vaccination requirements. Nor have researchers examined the spillover effect of the controversy on public confidence in immunizations more generally.…”

Section: Background On the Issuementioning

confidence: 99%

Controversy Undermines Support For State Mandates On The Human Papillomavirus Vaccine

et al. 2010

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State actions requiring adolescent girls to receive the human papillomavirus (HPV) vaccine created controversy following the vaccine's approval in 2006. Some health professionals worried that the controversy might dampen public support for those state policies and for other school immunizations in general. We fielded an experimental Internet survey to determine how controversy affects attitudes about vaccines. We discovered that public support for the HPV vaccine mandates wanes when the public is informed that the policies are controversial. However, the experimental survey also revealed that exposure to this policy controversy did not spill over and reduce public support for immunizations in general.

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Using message framing to promote acceptance of the human papillomavirus vaccine.

Abstract: Findings highlight characteristics of the message recipient that may affect the success of framed messages promoting vaccine acceptance. This study has practical implications for the development of health communications promoting vaccination.

Cited by 237 publications

References 49 publications

Effective Messages in Vaccine Promotion: A Randomized Trial

Effective Messages in Vaccine Promotion: A Randomized Trial

Provider communication about HPV vaccination: A systematic review

Controversy Undermines Support For State Mandates On The Human Papillomavirus Vaccine

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