Using Mass Media to Prevent Cigarette Smoking Among Adolescent Girls

Worden, John K.; Flynn, Brian S.; Solomon, Laura J.; Secker-Walker, Roger H.; Badger, Gary J.; Carpenter, Joseph A.

doi:10.1177/109019819602300406

Cited by 107 publications

(58 citation statements)

References 27 publications

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“…The potential effectiveness of mass media antismoking campaigns in preventing smoking has now been established on the basis of well-evaluated research and demonstration projects in Vermont (7,8) and Minnesota (9). These field experiments show that community-and school-based interventions highlighted by a prominent mass media campaign can reduce the initiation of smoking in adolescents.…”

Section: History Current Status and Effectivenessmentioning

confidence: 99%

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Mass Media Antismoking Campaigns: A Powerful Tool for Health Promotion

Siegel¹

1998

Ann Intern Med

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Cigarette advertising and promotion have been shown to influence smoking in young persons, but the powerful effect of the mass media on behavior can also be used to promote health. Several states have earmarked a portion of their cigarette excise tax revenues to fund mass media antismoking campaigns, which have been effective in reducing cigarette consumption and in helping persons quit smoking. Despite their successes, the campaigns have been hindered by tobacco industry-supported attempts to cut their funding or restrict their scope. The most aggressive campaigns, which attack the tobacco industry and challenge social norms about tobacco use and promotion, are the most controversial but also the most effective. Mass media antismoking campaigns are a promising tool for health promotion, but only if sustained funding can be guaranteed and the development of the advertisements can be protected from intrusion by political forces.

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Section: History Current Status and Effectivenessmentioning

confidence: 99%

“…These field experiments show that community-and school-based interventions highlighted by a prominent mass media campaign can reduce the initiation of smoking in adolescents. Under the most favorable circumstances, the prevalence of smoking in young persons has been reduced by 40% (7,8).…”

Section: History Current Status and Effectivenessmentioning

confidence: 99%

Mass Media Antismoking Campaigns: A Powerful Tool for Health Promotion

Siegel¹

1998

Ann Intern Med

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“…A prevention program for poor minority girls reduced the incidence and onset of drinking (Weiss and Nicholson, 1998). Employing mass media, another gender-specifi c program reduced girls' weekly smoking by 40%, with effects maintained at 4-year follow-up (Worden et al, 1996).…”

mentioning

confidence: 99%

Gender-Specific Intervention to Reduce Underage Drinking Among Early Adolescent Girls: A Test of a Computer-Mediated, Mother-Daughter Program

Schinke

Cole

Fang

2009

J. Stud. Alcohol Drugs

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ABSTRACT. Objective: This study evaluated a gender-specific, computer-mediated intervention program to prevent underage drinking among early adolescent girls. Method: Study participants were adolescent girls and their mothers from New York, New Jersey, and Connecticut. Participants completed pretests online and were randomly divided between intervention and control arms. Intervention-arm girls and their mothers interacted with a computer program aimed to enhance motherdaughter relationships and to teach girls skills for managing confl ict, resisting media infl uences, refusing alcohol and drugs, and correcting peer norms about underage drinking, smoking, and drug use. After intervention, all participants (control and intervention) completed posttest and follow-up measurements. Results: Two months following program delivery and relative to control-arm participants, intervention-arm girls and mothers had improved their mother-daughter communication skills and their perceptions and applications of parental monitoring and rulesetting relative to girls' alcohol use. Also at follow-up, intervention-arm girls had improved their confl ict management and alcohol use-refusal skills; reported healthier normative beliefs about underage drinking; demonstrated greater self-effi cacy about their ability to avoid underage drinking; reported less alcohol consumption in the past 7 days, 30 days, and year; and expressed lower intentions to drink as adults. Conclusions: Study fi ndings modestly support the viability of a mother-daughter, computer-mediated program to prevent underage drinking among adolescent girls. The data have implications for the further development of genderspecifi c approaches to combat increases in alcohol and other substance use among American girls. (J. Stud. Alcohol Drugs 70: [70][71][72][73][74][75][76][77] 2009)

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“…These analyses indicated that significant hypothesized differences in mediators of program effects occurred in the media-school communities beginning at the end of the second program year and that the amount and prevalence of cigarette smoking were significantly reduced at the beginning of the third program year (Flynn et al 1992;Worden et al 1996). By the end of the four-year program period, alternative measures of smoking prevalence and intensity indicated that stu dents in the media-school communities reported 34-41 percent less smoking than students in the schoolonly communities.…”

Section: University Of Vermont School and Mass Media Projectmentioning

confidence: 99%

“…Two states, California and Minnesota, have attempted some evaluation of community-based programs to prevent smoking on a statewide scale. In both cases, marketing research tech niques similar to those described as diagnostic and formative research in the VSMM (Worden et al 1988(Worden et al , 1996 were applied in developing mass media cam paigns. Several creative messages for preventing smoking were developed in each state, but the num ber of messages dedicated to young people was limited; exposure also was limited, because paid ad vertising slots were allocated to target groups of adults as well as youths (Kizer et al 1990; Minnesota Depart ment of Health 1991).…”

Section: Interpreting the Diffusion Processmentioning

confidence: 99%

Randomized Trial of Reduced-Nicotine Standards for Cigarettes

Goldstein

2016

N Engl J Med

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Using Mass Media to Prevent Cigarette Smoking Among Adolescent Girls

Cited by 107 publications

References 27 publications

Mass Media Antismoking Campaigns: A Powerful Tool for Health Promotion

Mass Media Antismoking Campaigns: A Powerful Tool for Health Promotion

Gender-Specific Intervention to Reduce Underage Drinking Among Early Adolescent Girls: A Test of a Computer-Mediated, Mother-Daughter Program

Randomized Trial of Reduced-Nicotine Standards for Cigarettes

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