2008
DOI: 10.1097/qad.0b013e3283104066
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Using mass media campaigns to promote voluntary counseling and HIV-testing services in Kenya

Abstract: The Kenyan experience suggests that a professional, intensive mass media campaign is likely to contribute to increases in utilization of testing. Expansion of programs for counseling and HIV testing in developing countries is likely to be facilitated by mass media promotion of these services.

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Cited by 34 publications
(32 citation statements)
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References 11 publications
(7 reference statements)
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“…Alors que dans d’autres pays les campagnes ont été gérées de manière verticale ou par une institution unique [19, 20], les responsables burkinabés ont préféré mettre en synergie différents acteurs de lutte contre le sida, à partir d’une initiative communautaire. En impliquant dans ce processus les associations, les organisations des groupes ciblés, les centres de prise en charge médicale et communautaire ainsi que les décideurs à tous les niveaux du système de santé, les campagnes menées au Burkina Faso ont constitué un champ expérimental de l’approche multisectorielle.…”
Section: Discussionunclassified
“…Alors que dans d’autres pays les campagnes ont été gérées de manière verticale ou par une institution unique [19, 20], les responsables burkinabés ont préféré mettre en synergie différents acteurs de lutte contre le sida, à partir d’une initiative communautaire. En impliquant dans ce processus les associations, les organisations des groupes ciblés, les centres de prise en charge médicale et communautaire ainsi que les décideurs à tous les niveaux du système de santé, les campagnes menées au Burkina Faso ont constitué un champ expérimental de l’approche multisectorielle.…”
Section: Discussionunclassified
“…Increased media coverage, increased quality, and improved access to testing facilities strategies between 2002 and 2005 are thought to have contributed to the increase in HIV testing uptake. 2 By 2010, it was estimated that more than 5.7 million Kenyans aged 15 years and over received HIV testing and counseling. According to the 2009 Demographic and Health Survey, 73.5% of women and 58.6% of men have been tested at least once.…”
Section: Hiv Testingmentioning
confidence: 99%
“…Mass communication programmes are effective in making individuals aware of HIV prevention programmes or to increase their knowledge of HIV (Charles et al, 2009;USAID, 2009). Furthermore, exposure to mass communication programmes have been associated with increased uptake of VCT programmes, increased HIV knowledge and a reduction in high-risk sexual behaviour (Bertrand, O'Reilly, Denison, Anhang & Sweat, 2006;Marum, Morgan, Hightower, Ngare & Taegtmeyer, 2008). Mass communication campaigns are believed to be most effective in terms of sustaining behaviour change when their messages are reinforced on a continuous basis (USAID, 2009).…”
Section: Service Utilisationmentioning
confidence: 99%