Using Market Segmentation Analysis to Identify Consumer Preferences for Fresh Peach Attributes

Zhou, Ran; Yue, Chengyan; Zhao, Shuoli; Gallardo, R. Karina; McCracken, Vicki; Luby, James J.; McFerson, James R.

doi:10.21273/hortsci13182-18

Cited by 9 publications

(12 citation statements)

References 8 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Willingness to pay was elicited from supply chain members for numerous quality traits of four rosaceous fresh market fruit crops 19 – 21 , with crop-specific investigations of apple 22 , 23 , peach 24 , 25 , sweet and sour cherry 26 , and strawberry 27 . Across crops, results indicated consumers were willing to pay a price premium for flavor and textural components over fruit appearance attributes like size and external/internal color.…”

Section: Genomics and Socio-economics Knowledge Informs All Stages Ofmentioning

confidence: 99%

RosBREED: bridging the chasm between discovery and application to enable DNA-informed breeding in rosaceous crops

et al. 2020

Self Cite

View full text Add to dashboard Cite

The Rosaceae crop family (including almond, apple, apricot, blackberry, peach, pear, plum, raspberry, rose, strawberry, sweet cherry, and sour cherry) provides vital contributions to human well-being and is economically significant across the U.S. In 2003, industry stakeholder initiatives prioritized the utilization of genomics, genetics, and breeding to develop new cultivars exhibiting both disease resistance and superior horticultural quality. However, rosaceous crop breeders lacked certain knowledge and tools to fully implement DNA-informed breeding—a “chasm” existed between existing genomics and genetic information and the application of this knowledge in breeding. The RosBREED project (“Ros” signifying a Rosaceae genomics, genetics, and breeding community initiative, and “BREED”, indicating the core focus on breeding programs), addressed this challenge through a comprehensive and coordinated 10-year effort funded by the USDA-NIFA Specialty Crop Research Initiative. RosBREED was designed to enable the routine application of modern genomics and genetics technologies in U.S. rosaceous crop breeding programs, thereby enhancing their efficiency and effectiveness in delivering cultivars with producer-required disease resistances and market-essential horticultural quality. This review presents a synopsis of the approach, deliverables, and impacts of RosBREED, highlighting synergistic global collaborations and future needs. Enabling technologies and tools developed are described, including genome-wide scanning platforms and DNA diagnostic tests. Examples of DNA-informed breeding use by project participants are presented for all breeding stages, including pre-breeding for disease resistance, parental and seedling selection, and elite selection advancement. The chasm is now bridged, accelerating rosaceous crop genetic improvement.

show abstract

Section: Genomics and Socio-economics Knowledge Informs All Stages Ofmentioning

confidence: 99%

RosBREED: bridging the chasm between discovery and application to enable DNA-informed breeding in rosaceous crops

et al. 2020

Self Cite

View full text Add to dashboard Cite

show abstract

“…This is because the WTP for each attribute is conditional on the presence of the other attributes (Viegas et al ., 2014). This form of study has been widely conducted in other fresh fruits such as peach (Zhou et al ., 2018), apple, cherry (Gallardo et al ., 2018) and strawberry (Gallardo et al ., 2015; Choi et al ., 2017).…”

Section: Future Directionsmentioning

confidence: 99%

What do consumers want in fresh mangoes? A systematic literature review

Kiloes

Azizan

Checco

et al. 2021

Int J of Food Sci Tech

View full text Add to dashboard Cite

Mango is one of the most widely consumed fresh fruit in the world with an export volume valued at approximately USD 3 billion in 2019. Understanding how consumers perceive quality is crucial to improve and strengthen the overall mango value chain performance in many producing countries. This systematic literature review evaluates and discusses the methods adopted in the identified studies and synthesises the quality attributes and characteristics preferred that have been analysed in a specific market. The results show three main findings: (i) a majority of the identified studies used sensory analysis, which was does not capture the general consumers' perception of quality; (ii) the synthesis reveals that there are a limited number of studies in major importing countries despite the growth of global mango export and (iii) although there were thirty-three mango quality attributes identified, there was no comprehensive information on consumer perception in any specific market available due to the variability of methods adopted in the studies. Future studies need to obtain detailed information such as the importance of a mango quality attribute, the characteristic preferred in each identified important attribute and the willingness to pay for a combination of mango quality attributes and characteristics. There should also be more studies conducted in major importing countries to reflect the growing global demand of fresh mangoes.

show abstract

“…From the consumer perspective of fruit quality attributes, a number of studies have concluded that flavor, texture, firmness, larger size, and color are important determinants of consumer preferences (Campbell et al, 2013;Delgado et al, 2013;Olmstead et al, 2015). Zhou et al (2018) identified three market segments of U.S. peach consumers based on their preferences for key attributes: external fruit color, external appearance, size, firmness, sweetness, flavor, and price. The experienced attributeoriented market segment (49% of the sample of respondents) valued fruit taste and texture, the search attributeoriented market segment (34% of the sample) valued fruit appearance, and the balanced market segment (18% of the sample) valued both fruit quality and appearance.…”

Section: Literature Reviewmentioning

confidence: 99%

U.S. Southeastern Peach Growers Preferences for Fruit Size and External Color versus Resistance to Brown Rot Disease

Gallardo

McCracken

et al. 2020

hortte

Self Cite

View full text Add to dashboard Cite

U.S. peach (Prunus persica) growers are challenged by the need to protect their orchards from economically damaging diseases and deliver fruit with the quality expectations of the supply chain. This study focuses on the U.S. southeastern peach sector, including North Carolina, South Carolina, Alabama, Virginia, and Georgia. This region offers a useful case to analyze growers’ preferences for both fruit quality and disease resistance. We collected primary data from peach operations in 2016 and 2018. In both surveys, a discrete choice experiment was used to advance the understanding of how peach growers in the southeastern United States value fruit quality (i.e., fruit size and external color) vs. disease resistance [i.e., brown rot (Monilinia fructicola)]. The sample of growers surveyed in 2016 growers placed a greater importance on the fruit quality attribute that would imply higher returns, that is, fruit size (expressed as fruit diameter) compared with improvements in brown rot resistance and external fruit color. Meanwhile, the sample of growers surveyed in 2018 placed a higher importance to brown rot resistance and external fruit color compared with fruit size. Findings consistent for the 2 years are that growers are willing to pay for larger rather than smaller improvements in brown rot resistance, and that a large improvement in brown rot resistance is more important than external fruit color.

show abstract

Using Market Segmentation Analysis to Identify Consumer Preferences for Fresh Peach Attributes

Cited by 9 publications

References 8 publications

RosBREED: bridging the chasm between discovery and application to enable DNA-informed breeding in rosaceous crops

RosBREED: bridging the chasm between discovery and application to enable DNA-informed breeding in rosaceous crops

What do consumers want in fresh mangoes? A systematic literature review

U.S. Southeastern Peach Growers Preferences for Fruit Size and External Color versus Resistance to Brown Rot Disease

Contact Info

Product

Resources

About