“…Social media sites also provide the identity management mechanisms via the security and privacy controls, but the mechanisms fall short of protecting users from broader identity issues on social media. Such lack of control leads to a myriad of issues such as loss of personal information, conflicting or fake identities, abusive behavior, fraud, harassment, and bullying, among others (Whitley et al., ; Lowry et al., ). - There is limited work to assess the value gaps between what users want from online identity management and what the social media platforms offer through current technical security and privacy controls. Recent research notes the relevance of values to online identity (Seltsikas & O'Keefe, ; Kim et al., ; Briggs & Thomas, ).
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