Using human-centered design to inform the design and social marketing strategy for a web-based STI/BBV testing service for young people in Victoria, Australia: qualitative research (Preprint)
Ethan Cardwell,
Shanton Chang,
Olivia Walsh
et al.
Abstract:BACKGROUND
The rates of sexually transmitted infections (STIs) continue to rise across Australia among 16 to 29-year-olds. Timely testing is needed to reduce transmission, but sexual health clinics are at capacity. This demand, coupled with barriers to getting tested faced by young people, has led to web-based services as a pragmatic solution. However, for young people to utilize these services, they must be acceptable, attractive, and usable. Social marketing principles combined with … Show more
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