2019
DOI: 10.1093/restud/rdz008
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Using Gossips to Spread Information: Theory and Evidence from Two Randomized Controlled Trials

Abstract: Is it possible to identify individuals who are highly central in a community without gathering any network information, simply by asking a few people? If we use people's nominees as seeds for a diffusion process, will it be successful? We explore these questions theoretically, via surveys, and via field experiments. We show via a model of information flow how members of a community can, just by tracking gossip about others, identify highly central individuals in their network. Asking villagers in rural Indian … Show more

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Cited by 183 publications
(181 citation statements)
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References 55 publications
(61 reference statements)
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“…We initially chose the village setting because social learning through networks is of the utmost importance in rural environments; information about new technologies (Conley and Udry (2010)), microfinance (Banerjee, Chandrasekhar, Duflo, and Jackson (2013)), politics (Alt, Jensen, Larreguy, Lassen, and Marshall (2019), Cruz, Labonne, and Querubin (2018), Duarte, Finan, Larreguy, and Schechter (2019)), among other things, propagates regularly through social networks. The villages range from 1.5 to 3.5 hours' drive from Bangalore.…”
Section: Settingmentioning
confidence: 99%
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“…We initially chose the village setting because social learning through networks is of the utmost importance in rural environments; information about new technologies (Conley and Udry (2010)), microfinance (Banerjee, Chandrasekhar, Duflo, and Jackson (2013)), politics (Alt, Jensen, Larreguy, Lassen, and Marshall (2019), Cruz, Labonne, and Querubin (2018), Duarte, Finan, Larreguy, and Schechter (2019)), among other things, propagates regularly through social networks. The villages range from 1.5 to 3.5 hours' drive from Bangalore.…”
Section: Settingmentioning
confidence: 99%
“…Henceforth we omit the designation of coarse communication which is to be assumed unless noted otherwise 5. These technical choices are made to preserve the sparseness of the overall network.…”
mentioning
confidence: 99%
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“…We chose to set our experiment in villages that coincide with the social network and demographic data set previously collected, in part by the authors (and also described in Banerjee et al (forthcoming )). In our field experiment, we match participants to this unique data set.…”
Section: Data and Experimental Designmentioning
confidence: 99%
“…Equipped with this framework, we pair our experiment with detailed network data collected in part by the authors in previous work (Banerjee, Chandrasekhar, Duflo, and Jackson ( forthcoming )). These household‐level network data comprise 12 dimensions of interactions across all potential pairs of households in each of the 60 study villages.…”
Section: Introductionmentioning
confidence: 99%