“…Framing is a form of choice architecture where the decision is framed intentionally as a loss or gain. Framing can significantly influence choice and is replicated in domains such infrastructure design (Shealy, Klotz, Weber, Johnson, & Bell, 2016), healthcare (Malenka, Baron, Johansen, Wahrenberger, & Ross, 1993;Marteau, 1989), and climate change (Gifford & Comeau, 2011;Morton, Rabinovich, Marshall, & Bretschneider, 2011). Since decision makers are more likely to take action in order to avoid potential losses (as opposed to qualifying for potential gains), instead of framing the business case for MBCx as the potential to save 20% on energy costs, the choice architect, often a facility staff member or energy management team staff member, should frame the decision to show how the organization is currently overspending on energy by 20% (Todd & Houde, 2011).…”