“…According to Huston and Hobson, "at their most basic form, focus groups are structured or semi-structured meetings with a small group of individuals (i.e., "informants" or "participants") that allow for the exchange of information, opinion, and feedback related to a single topic." 3 There are a number of advantages of focus groups when compared to individual interviews, including: (1) participants are provided with a "safe place" to discuss topics, as they can choose the extent they want to provide input on specific questions; (2) the sense of community that focus groups offer may increase participants willingness to discuss sensitive topics; (3) participants can "feed-off" the ideas of one another, allowing participants to remember situations that they may not have otherwise recalled; (4) participants are in a better position to frame their views, by comparing or contrasting them to those of others; and (5) common issues are more likely to be discussed the most during focus groups, and these issues will appear to be the most important. [3][4][5][6] In recent years, focus groups have been used to explore a wide variety of important community pharmacy issues, such as healthcare quality, health service utilization, prescription intervention practices, and e-prescribing.…”