Using FCE and FAHP to Explore the multirotor drone appearance preference

Abstract

Every year there are new products on the market for drones prompting designers to spend a lot of time collecting data and analyzing product style trends in the market. However, it takes more time for new designers to understand consumers' evolving preferences. Therefore, this study proposes an evaluation model for DRONE appearance design. The method uses Morphological Analysis to extract product appearance characteristics, and uses fuzzy comprehensive evaluation (FCE) and fuzzy analytic hierarchy process (FAHP) to establish DRONE appearance in addition to preference analysis. It obtained the degree of importance that consumers attach to each component; the result weights that consumers attach were then analyzed to determine that the overall preference for the appearance of DRONEs is objective. In this way, the researchers or designers subsequently executing procedure can establish a modelling database and apply it to the process of rapid design.