Using Facebook differently in two education policy protests

Abstract

Purpose Scholars have identified various uses of Facebook by activists and social movements in political activism and beyond. They overlooked, however, the possibility that social movements may take advantage of certain capabilities provided by social media platforms, while neglecting others, thereby creating differences in patterns of use between movements. The purpose of this paper is to investigate these differences and to assess the role of the lived experience of activists and supporters in shaping them. Design/methodology/approach This study compared two protests in Israel with respect to activists’ use of social media, the class profile of participants and the leadership’s demands and their resonance among various social groups. Each case was analyzed by combining thematic and quantitative analysis of online data from Facebook pages and of offline data from various sources. Findings The two protests exhibited distinctively different patterns of use of the capabilities provided by Facebook. These differences are associated with the lived experience of protest participants and of the individuals the movement leadership sought to mobilize. Originality/value This study is the first to show that successful public policy protests can exhibit distinctive use patterns of social media for political activism. It also identifies lived experience as an important factor in shaping these patterns.

Social Media Use for Public Policy Making Cycle A Meta-Analysis

“…Psychological and economic factors influence consumers in protecting privacy through individual actions or applicable regulations (Acquisti et al, 2020). Social media is a platform for internet-based communication interconnected publicly and privately (Avigur-Eshel and Berkovich, 2017). The government and citizens can quickly exchange accurate data or information (Sayogo et al, 2020).…”

Defensive Citizenship in Europe: Definition and Measurement

“… 2 Lived experience is ‘the status of individuals and groups in the society, and of changes in that status, as shaped by sociopolitical and socioeconomic processes’ (Avigur-Eshel and Berkovich, 2017: 597). …”