Using eye-tracking technology to investigate the redundant effect of multimedia web pages on viewers’ cognitive processes

Liu, Han-Chin; Lai, Meng-Lung; Chuang, Hsueh‐Hua

doi:10.1016/j.chb.2011.06.012

Cited by 95 publications

(53 citation statements)

References 22 publications

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“…Burch et al (2011), on the other hand, used eyetracking methods of heat maps, gaze plots, and areas of interest (AOI) to evaluate participants' reactions to different tree diagrams. Liu et al (2011) utilized eye-tracking technology to determine the impact of redundant onscreen text information on cognitive processes with respect to multimedia information. The number and duration of fixations as well as average fixation durations were analyzed to compare participants' information processing strategies while viewing web pages.…”

Section: Eye-tracking Metricsmentioning

confidence: 99%

Influence of information overload on operator’s user experience of human–machine interface in LED manufacturing systems

Zhu

Cao

et al. 2015

Cogn Tech Work

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This paper reports on an experimental study on human-machine interface in LED manufacturing systems to measure the influence of information overload on user experience. The results are based on cognitive ergonomics. The experiment used eye-tracking methods and a questionnaire to gather data. The independent variables were interface complexity and user background. Interface complexity had three levels: high interface complexity, moderate interface complexity and low interface complexity. User background had two levels: the novice group and the expert group. The dependent variables included time to first fixation, fixations before and subjective feelings. A total of 38 operators participated in the experiment, and the results showed that (1) interface complexity caused a significant difference in time to first fixation (P \ 0.05) and fixations before (P \ 0.05). Furthermore, the results revealed significant differences between high complexity interfaces compared to low complexity interfaces (P \ 0.05). However, no significant differences were observed between moderate and low complexity interfaces or between moderate and high complexity interfaces (P [ 0.05); (2) user background significantly affected the user experience; (3) within the same complexity level, expert operators' cognitive workload was significantly lower than that of novice operators; and (4) there was no significant relationship between the interface complexity and the user's background. The study concludes that because interface complexity has a significant effect on the time taken to locate the target button on the screen, interface design should be as simple as possible, while still providing the necessary level of functionality.

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Section: Eye-tracking Metricsmentioning

confidence: 99%

Influence of information overload on operator’s user experience of human–machine interface in LED manufacturing systems

Zhu

Cao

et al. 2015

Cogn Tech Work

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“…Thus, the effects of interface design on human are investigated. Liu and Chuang (2010) and Liu et al (2011), showed the negative effects of redundant images and information. On the other hand, Majooni et al (2015) revealed with their experiment that when picture is presented before the text, it causes less cognitive load than the load in reverse sequence.…”

Section: Relationship Between Cognitive Load and Interface/workplace mentioning

confidence: 99%

“…Other effects (goal-free, worked-example, split-attention, modality, redundancy, element interactivity, expertise reversal, problem completion, guidance fading, imagination and transient information) are the effects that can change the extraneous cognitive load (Sweller, 2011). While Liu and Chuang (2010) and Liu et al (2011) investigated the effect of redundancy, Austin (2009) investigated the effects of modality, redundancy and split-attention. Also Austin (2009) found out that the split attention effect on learners increased the extrinsic cognitive load.…”

Section: Relationship Between Cognitive Load and Interface/workplace mentioning

confidence: 99%

“…Various studies have been conducted on interface design, which investigate the effects of text, pictures, animations, voices, etc., and their combinations on individuals (Austin, 2009;Liu and Chuang, 2010;Liu et al, 2011;Majooni et al, 2014). Thus, the effects of interface design on human are investigated.…”

Section: Relationship Between Cognitive Load and Interface/workplace mentioning

confidence: 99%

“…These tasks, interfaces and individuals always work in correlation and influence the cognitive load. Concerning this correlation and influence, usability and CLT studies have been conducted in the area of cognitive ergonomics (Ahlstrom and Freidman-Berg, 2006;Evans and Gibbons, 2007;Cierniak et al, 2008;Austin, 2009;van Gog et al, 2009a;De Koning et al, 2010;Liu and Chuang, 2010;Liu et al, 2011;Galy et al, 2012;Wang et al, 2014;van Cauwenberge et al, 2014;Huang and Chen, 2015;Jiang et al, 2015;Majooni et al, 2015;Vatavu and Mancas, 2015). Galy et al (2012) investigated the relationship between mental workload factors (task difficulty, time pressure and alertness) and cognitive load types.…”

Section: Relationship Between Cognitive Load and Interface/workplace mentioning

confidence: 99%

See 2 more Smart Citations

Human-robot collaboration on an assembly work with extended cognition approach

Üstünel

Gündüz

2017

JAMDSM

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In this study, the cognitive load that occurs in assembly works requiring human-robot collaboration is investigated. It is aimed to detect the effects of the workplaces designed with the approach of extended cognition on cognitive load and gender differences in cognitive load. Two workplace designs were used to investigate the task load that occurs in human-robot collaboration works and the effect of extended cognition on cognitive load. In both designs there was a sedentary workplace and same assembly work which requires human-robot collaboration. Differently, for the experimental group, the manual drawing was integrated to work table to detect the effect of extended cognition. For both groups task load is measured by using NASA-TLX (Task Load Index) method. Experimental results showed that the design with the extended cognition concept helps to reduce mental task load for male participants which is an important issue for yield, work safety, and quality in human-robot collaboration works. Experimental results also showed that there are no significant differences in cognitive load between genders. Unlike other studies, in this paper, human-robot cooperative works are examined according to gender difference with a point of extended cognition. The importance of the workplace design for human-robot interaction is presented.

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Streaming Media Advertising: An Empirical Study

et al. 2013

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This study utilized the eye-tracking technology to investigate consumers' behavioral responses in three different streaming media advertising forms. Thirty-two undergraduates and postgraduates participated in this study, and their eye-movement data were collected as they viewed four different types of streaming media advertisements on Web pages coded in Chinese. Considering audiences' online status, both browsing scenario and information search scenario are designed. Through analysing the impact of advertisement forms on audience by using the two-way analysis of variance, the results show that (i) audiences are more sensitive to streaming media advertising when they are in the information search scenario; (ii) ordinary floating layer advertising and Tear Page Advertising capture more attention than iTouch and hurdles advertising; and (iii) the play time do affect audiences' response to streaming media advertising. Detailed discussions on results and suggestions for future studies are provided in this paper.

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Using eye-tracking technology to investigate the redundant effect of multimedia web pages on viewers’ cognitive processes

Cited by 95 publications

References 22 publications

Influence of information overload on operator’s user experience of human–machine interface in LED manufacturing systems

Influence of information overload on operator’s user experience of human–machine interface in LED manufacturing systems

Human-robot collaboration on an assembly work with extended cognition approach

Streaming Media Advertising: An Empirical Study

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