The purpose of this study is to identify the occurrence of Sudden Moments of Inspiration (SMI) in the sketching process of industrial design through experiments to explain the effect of sub consciousness on SMI. There are a pre-experiment and a formal experiment. In the formal experiment, nine undergraduates majoring in industrial design with same education experience were selected to receive a design task. In the task, nine undergraduates were divided into three groups randomly by lot. While two groups received A or B subliminal suggestions through a slide picture presentation, the other one group was not. The design processes and sketches of the three groups were recorded and analyzed, using concurrent and scientifically experimental methods such as real-time videos and protocol interviews. Comparison of the three experiments provided convincing evidences of the effect of sub consciousness on SMI in the sketching process of industrial design.
InstructionThe Sudden Moments of Inspiration (SMI) is a burst inspiration or a sudden understanding when solving a problem or doing something, which widely occurs in psychology and daily life. In industrial design, SMI is the moment, which drives the design process and helps designers redirect creative solutions. Most applications and studies of SMI were wide in daily life or limited to psychology. There have been few attempts to identify how SMI occurs and its nature or role in the industrial design process. The study aims to verify the influence of subliminal suggestions on SMI in the industrial design process. The sketching expression is adopted as the object investigated. Through verifying the influence, point of