Using dynamic capabilities to shape markets for alternative technologies: A comparative case study of automotive incumbents

Werner, Viktor; Flaig, Alexander; Magnusson, Thomas; Ottosson, Mikael

doi:10.1016/j.eist.2021.10.031

Cited by 24 publications

(14 citation statements)

References 58 publications

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“…Here, research emphasises business models (Schaltegger et al, 2012Stubbs & Cocklin, 2008), arguing that firms develop such models to facilitate organisational change (Randles & Laasch, 2016), reconfigure their supply chains (Norris et al, 2021), manage stakeholders in value-creating activities (Freudenreich et al, 2020) and transform the markets they operate in (Roome & Louche, 2016;Upward & Jones, 2016). This resonates with an emerging interest in transition studies in how firms engage with other actors in marketshaping processes (Ottosson et al, 2020;Valor et al, 2021;Werner et al, 2022). Such processes are essential elements in transformative and mission-oriented innovation policies, devised to address major societal and environmental challenges (Mazzucato, 2016;Schot & Steinmueller, 2018;Weber & Rohracher, 2012).…”

Section: Introductionmentioning

confidence: 78%

Conceptualisations of incumbent firms in sustainability transitions: Insights from organisation theory and a systematic literature review

Magnusson

Werner

2022

Bus Strat Env

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Following the tradition of using opposing concepts as a basis for organisational analysis, this article advances a theory‐based understanding of incumbent firms in sustainability transitions. Building on seminal transition studies, we propose innovating/defending and collaborating/competing as two useful spectra to describe organisational behaviours in transitions. Presenting the automotive industry as an explanatory case, we show results from a systematic literature review that reveal motives for diverging behaviours. Combining the spectra into a 2 × 2 matrix, we then introduce four conceptualisations to explain the observed motives and behaviours. The conceptualisations are associated with different streams of organisation theory: dynamic capabilities and the resource‐based view, resource‐dependence theory, neo‐institutional theory and theories on organisational learning and path dependence. Referring to organisational ambidexterity, value configurations and political arenas, we conclude that transitions research can reach a more multifaceted understanding by challenging the prevailing notion of the firm as a coherent actor.

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Section: Introductionmentioning

confidence: 78%

Conceptualisations of incumbent firms in sustainability transitions: Insights from organisation theory and a systematic literature review

Magnusson

Werner

2022

Bus Strat Env

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“…These companies are referred to in the existing literature by different names: car manufacturers (Aggeri et al, 2009), automakers (Sarasini, 2014), automotive companies (Altenburg et al, 2016), automobile manufacturers (Mule et. al., 2021), heavy vehicle manufacturers (Werner et al, 2022). For instance, electromobility requires the development of new core technologies, such as battery technology, electric motors and inverters (Altenburg et al, 2016) areas outside the traditional competence bases of incumbent companies.…”

Section: The Impact Of the Transition To Electromobility On The Techn...mentioning

confidence: 99%

Roadblocks to Implement Electric Freight Transports : Challenges for Commercial Vehicle Manufacturers and Hauliers

Gutiérrez Chiriboga

2024

Linköping Studies in Science and Technology. Licentiate Thesis

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“…Paper IV (Werner, Flaig, Magnusson, et al, 2022) employs a cross-case comparison between the market for electrified heavy vehicles and the market for liquefied gas-run heavy vehicles.…”

Section: Paper IV -Using Dynamic Capabilities To Shape Markets For Al...mentioning

confidence: 99%

Market-Shaping as Meta-Strategy : A Strategy of Strategies

Flaig

2023

Linköping Studies in Arts and Sciences

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Markets are increasingly perceived as malleable systems constituted by actors that endogenously generate and shape the market. This view extends the traditional market view beyond the buyer-seller dyad and encompasses both directly market-related actors such as companies, suppliers, and buyers but also nonmarket actors such as regulators, lobbyists, journalists, activists, and the wider public. This alternative view has led to the emergence of market-shaping strategies, which refer to a focal company's deliberate efforts to alter market characteristics, such as price levels or nonmarket elements, such as regulations, in its favor.Most descriptions of market-shaping strategies suggest that they influence both the market and nonmarket environments synergistically, and thus resemble the concept of an integrated strategy. However, given the systemic nature of markets, a company shaping a market may need to combine intended actions aimed at realizing the focal company's market-shaping vision and emergent actions as response to emerging system dynamics. This implies that a marketshaping strategy may be constituted by different strategies with different but synergistic goals unified by the overarching goal of realizing the focal company's market-shaping goal. In other words, a market-shaping strategy may be a strategy of strategies -a meta-strategy.Moreover, previous research has indicated the significant potential of market-shaping strategies to improve the financial performance of companies as well as the overall market performance by increasing market size, market growth and value creation. However, despite this potential, the notion of market-shaping strategies has remained conceptually and empirically underdeveloped.This dissertation seeks to improve our understanding of market-shaping strategies by analyzing the constituent dimensions of market-shaping strategies and by presenting new empirical insights into how such strategies are employed. Hereby, two papers synthesize extant literature on market-shaping to analyze and conceptualize the underlying process of market-shaping strategies as well as a typology of distinct market-shaping strategies. The other two papers provide new empirical evidence concerning the employment of market-shaping strategies by investigating the influence of market-shaping roles and capabilities on the market-shaping efforts of a focal company. I would also like to thank all the people I met abroad that made my stays in Auckland, Adelaide and Perth unforgettable. Thank you, Julia Fehrer, for inviting me to visit the Auckland Business VIII School and the great time I've had there! Here, I would also like to thank you, Stefano Pascucci, it was a true pleasure to meet you and listen to your wisdom! Thank you, Jonathan Baker, for inviting me to the University of Adelaide and the great conversations we have had and are still having! Thank you Valtteri Kaartemo for being so welcoming and open to new ideas! I would also like to thank all the people that were indirectly part of my journey. Thank ...

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Using dynamic capabilities to shape markets for alternative technologies: A comparative case study of automotive incumbents

Cited by 24 publications

References 58 publications

Conceptualisations of incumbent firms in sustainability transitions: Insights from organisation theory and a systematic literature review

Conceptualisations of incumbent firms in sustainability transitions: Insights from organisation theory and a systematic literature review

Roadblocks to Implement Electric Freight Transports : Challenges for Commercial Vehicle Manufacturers and Hauliers

Market-Shaping as Meta-Strategy : A Strategy of Strategies

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