Using distance-framed narratives to foster health communication outcomes among e-cigarette users and non-users
Sixiao Liu,
Janet Z Yang
Abstract:This study examines the effectiveness of distance-framed narratives in deterring e-cigarette use among young adults. Through an online experiment ( N = 916), this study investigates how narratives with different distance cues influence participants’ narrative engagement, perceived psychological distance, and compliance with the message. The findings suggest that distance-framed narratives heighten identification. Increased identification reduces perceived psychological distance, leading to more negative attitu… Show more
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