Using “Digitalization + Intellectual Property” Management to Realize Cultural Economy

Abstract

This chapter intends to examine the degrees of digitalization with several Chinese museums renowned for their IP creations in reflection of the combination of ancient Chinese culture and modern design thinking and to describe the transformation in Chinese digitalization. Attributing to some inclusive policies, museums are enforced to shift their functions for visitor engagement, which plays a role as a social service with non-profit ambition in improving the tourism economy and social welfare. Our understanding of the enabling and limiting mechanisms paves the way for more research on the paradoxical implications of transformative changes in practical enhancement in the Chinese cultural economy.