Using Corporate Identity Artifacts to Shape the Practices of New Strategic Business Relationships

Abstract

S u b m i s s i o n # 1 7 4 4 2 a c c e p t e d f o r t h e 2 0 1 5 A c a d e m y o f M a n a g e m e n t A n n u a l M e e t i n g . artifacts are translated and embedded in boundary spanning objects by both organisations. Boundary objects act as obligatory passage points and represent transitions between different stages of a developing relationship. In the process CI artifacts are translated in to concrete situated practices that perform the relationship. Our findings contribute to the current understanding of how firms learn how to perform trust and commitment within an unfolding and uncertain relationship. Using