2022
DOI: 10.4135/9781529605365
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Using Conjoint Experiments to Study Preferences in Multidimensional Choice Contexts

Abstract: Conjoint experiments are a standard tool to measure (stated) preferences in the context of multidimensional choices on issues ranging from immigration to democratic innovations. This case study demonstrates how to design and effectively deploy a (survey embedded) conjoint experiment. Practical recommendations are offered along with the conjoint experiment checklist of steps to accomplish before executing a conjoint survey experiment, as well as steps to follow during the execution of the project itself.

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Cited by 2 publications
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“…Fourth, and most importantly, through their resemblance to list experiments, conjoint experiments can reduce the social desirability bias. For a more thorough discussion of the best practices of conjoint experiments and their methodological advances, see, e.g.,Hainmueller et al 2014, Bansak et al 2021, Horiuchi et al 2022, and Kantorowicz, 2022…”
mentioning
confidence: 99%
“…Fourth, and most importantly, through their resemblance to list experiments, conjoint experiments can reduce the social desirability bias. For a more thorough discussion of the best practices of conjoint experiments and their methodological advances, see, e.g.,Hainmueller et al 2014, Bansak et al 2021, Horiuchi et al 2022, and Kantorowicz, 2022…”
mentioning
confidence: 99%