Using business simulators as factor of improving quality of educational services in university

Abstract

The rapid development of technologies and digitalization of all segments of the economy form new requirements of the business community for personnel, which obliges the education system to comply with modern trends and provide training for highly qualified specialists. The variety of methods and forms of training students of higher educational institutions provides an opportunity for variability in choosing the optimal way to organize the educational process, however, the active introduction of innovations in business processes actualizes the problem of insufficient practical orientation of university graduates to work in the real sector of the economy. There has been illustrated a learning pyramid (cone of experience, cone of retention) developed in the 1950s by an American scientist E. Dale, which displays the share of information perceived by a person during training as a percentage and the effectiveness of various teaching methods. In this connection, in this article, the authors consider the use of business simulations in the educational process as a way to improve the quality of educational services and increase the interest and motivation of the student body. It is substantiated that the use of this method contributes to an increase in interest in the educational process both on the part of the teaching staff and on the part of students who experience significant difficulties in mastering new material. There has been substantiated the importance of introducing the modern teaching methods into the activities of universities, as well as to identify the main problems of using business simulators in modern conditions. The results obtained are based on current scientific articles by Russian and foreign scientists who have studied the process of improving the quality of educational services in the digital economy, as well as innovative teaching methods in higher educational institutions. The application of the main tools for the digitalization of the educational process regulated by federal regulatory documents has been actualized.