2022
DOI: 10.1136/ihj-2022-000139
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Using behavioural design and theories of change to integrate communication solutions into health systems in India: evolution, evidence and learnings from practice

Abstract: Between 2011 and 2019, an integrated communication programme to address reproductive, maternal, neonatal and child health was implemented in the Indian state of Bihar. Along with mass media, community events and listening groups, four mobile health services were co-designed with the government of Bihar. These wereMobile Academy—a training course for frontline health workers (FLHWs) supporting them as the last mile of the health system;Mobile Kunji—a job aid to support FLHWs’ interactions with families;Kilkari—… Show more

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