Using avatars to tailor ideation process to innovation strategy

Buisine, Stéphanie; Guegan, Jérôme; Barré, Jessy; Segonds, Frédéric; Aoussat, Améziane

doi:10.1007/s10111-016-0378-y

Cited by 36 publications

(26 citation statements)

References 33 publications

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“…In particular, we evaluated the potential of virtual tools for creativity as perceived by creativity experts before and after having experienced such virtual tools. To do so, we used the virtual world Second Life, which was repeatedly used in creativity research (Ward & Sonneborn, 2009;Guegan et al, 2016Guegan et al, , 2017aGuegan et al, , 2017bBuisine et al, 2016;Bonnardel, Forens, & Lefevre, 2016;Uribe Larach, & Cabra, 2010;Ferguson, 2011). This "sandbox" virtual world proves readily accessible and includes straightforward programmable scripting and programming possibilities; it is also particularly cost effective due to the large amount of content already available (e.g.…”

Section: Research Questionmentioning

confidence: 99%

“…The appearance of avatars may impact not only the creative performance in quantitative terms, but also the content of ideas. For example, practitioners embodying avatars representing future users generated more ideas related to user needs than practitioners using inventor avatars, and used significantly less technical terms in their ideas (Buisine, Guegan, Barré, Segonds, & Aoussat, 2016). Avatars' appearance therefore appears likely to orient or improve creative processes.…”

Section: Introductionmentioning

confidence: 99%

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Creativity in Virtual Teams: Bridging the Gap Between Professional Wisdom and Scientific Insights

Buisine¹,

Guegan²

2019

Creativity Studies

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Following the growing body of scientific literature dedicated to the effects of virtual tools and environments on creative processes, we were interested in examining how professional creativity facilitators perceive these technologies and the extent to which they might support their dissemination. To this end, we conducted a workshop with 19 professional facilitators in which they could experience creativity in a virtual environment. Their ratings of the potential impact of such tools on session facilitation, on sociocognitive processes of creativity and on group motivation were collected twice: before and after the virtual session. The results show that their perception of the potential benefits of virtual environments decreased after the test. They mentioned many limitations of the technology with regard to usual facilitation process. Moreover, their expert perception of the creative process sometimes appeared contradictory to scientific results obtained in the domain. We discuss these results and provide design perspectives to make virtual technologies more acceptable and usable for creativity facilitators, in order to allow more population to benefit from their positive effects on group creativity.

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Section: Research Questionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Creativity in Virtual Teams: Bridging the Gap Between Professional Wisdom and Scientific Insights

Buisine¹,

Guegan²

2019

Creativity Studies

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“…antisocial behavior (Peña, Hancock, & Merola, 2009;Yoon & Vargas, 2014), food choice (Fox, Bailenson, & Binney, 2009;Sah, Ratan, Sandy Tsai, Peng, & Sarinopoulos, 2016), physical exercise (Li, Lwin, & Jung, 2014;Peña, Khan, & Alexopoulos, 2016;Peña & Kim, 2014), racial bias (Aviles, 2017;Peck, Seinfeld, Aglioti, & Slater, 2013), body dissatisfaction (Fox, Bailenson, & Tricase, 2013;Sylvia, King, & Morse, 2014), financial risk-taking (Hershfield et al, 2011), consumer choices (Ahn & Bailenson, 2011), math performance (Lee, Nass, & Bailenson, 2014;Ratan & Sah, 2015), student engagement , and creative thinking (Buisine, Guegan, Barré, Segonds, & Aoussat, 2016;de Rooij, van der Land, & van Erp, 2017;Guegan, Buisine, Mantelet, Maranzana, & Segonds, 2016).…”

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confidence: 99%

Avatar characteristics induce users’ behavioral conformity with small-to-medium effect sizes: a meta-analysis of the proteus effect

et al. 2019

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2019): Avatar characteristics induce users' behavioral conformity with small-to-medium effect sizes: a metaanalysis of the proteus effect, Media Psychology, ABSTRACTOver a decade of research on the Proteus effect in numerous contexts suggests that people conform in behavior and attitudes to their avatars' characteristics. In order to provide clarity about the reliability and size of the Proteus effect, a metaanalysis was conducted with 46 quantitative experimental studies in which avatars with specific characteristics were randomly assigned to participants. Results indicate a relatively consistent effect size (between .22 and .26, depending on subset of studies examined) and nearly all variance explained. Unexplained variance differed between studies that used behavioral or attitudinal measures, while studies which examined potential moderators explained all variance. Overall, this research suggests that the Proteus effect is a reliable phenomenon, with a small-but-approaching-medium effect size according to a traditional rule of thumb, but is relatively large compared to other digital media effects examined in previous meta analyses. ARTICLE HISTORY

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“…Personas could also efficiently be used in a virtual environment. Buisine et al [39], have experimented the use of persona through avatar in virtual environment. The goal was to make engineers embody persona to make them think as users.…”

Section: Research Focusmentioning

confidence: 99%

Design in context of use: An experiment with a multi-view and multi-representation system for collaborative design

Segonds

Mateev

et al. 2018

Computers in Industry

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The current trend of product design leads to a change in the collaborative working style. To find the most efficient way to exchange information on the digital mock-up of a product, a synchronous co-located collaborative design environment with recent technologies is in needed. A new groupware of multi-view system allows multiple users to have individual visual information of a domain-specific representation of digital mock-up. In this paper, we propose a case study for the development and testing of a co-located multi-view system in collaborative virtual reality, aiming at enhancing the multidisciplinary early collaborative design. An ergonomic method of Personas is introduced to the evaluation of the tool, considering various user performance. With a multidisciplinary mug design scenario, experiments are presented, validating the benefits of the proposed system.

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Using avatars to tailor ideation process to innovation strategy

Abstract: is an open access repository that collects the work of Arts et Métiers ParisTech researchers and makes it freely available over the web where possible. This is an author-deposited version published in: https://sam.ensam.eu Handle ID

Cited by 36 publications

References 33 publications

Creativity in Virtual Teams: Bridging the Gap Between Professional Wisdom and Scientific Insights

Creativity in Virtual Teams: Bridging the Gap Between Professional Wisdom and Scientific Insights

Avatar characteristics induce users’ behavioral conformity with small-to-medium effect sizes: a meta-analysis of the proteus effect

Design in context of use: An experiment with a multi-view and multi-representation system for collaborative design

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