Using a strategy-aligned fuzzy competitive analysis approach for market segment evaluation and selection

Ou, Chin-Wen; Chou, Shuo‐Yan; Chang, Yuen‐Haw

doi:10.1016/j.eswa.2007.09.018

Cited by 21 publications

(11 citation statements)

References 51 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…The matrix of strategic reference points seems to be a framework that can be helpful (Arabi & Moghaddam, 2007;Bird & Beechler, 1995). Reference points are in fact a hypothetical criteria that are formed in the minds of the managers of the organization and they measure the position of their organization on this basis (Ou et al, 2009). The theory of strategic reference points suggests a combination of two rational and natural approaches that have been adopted between these two approaches and by defining a central criterion, the general priorities of the system are determined and embedded in a strategy, so that all stakeholders are guided according to the principles and principles.…”

Section: Literature Reviewmentioning

confidence: 99%

Aligning human resources and business strategy

Kateb¹,

Ahmadi²

2018

10.5267/j.msl

View full text Add to dashboard Cite

This research is an applied research based on the purpose and the research time horizon is cross sectional. In this research, 15 experts are identified using snowball method. The necessary data are gathered based on 3 questionnaires including Delphi questionnaire, human resources (HR) and business strategic questionnaire. The results show that some couples of HR strategies were aligned with business strategies. Then "if-then" rules are described in FuzzyTech software and the study determines which business strategies must be aligned with human resources strategies using the analysis. The paper ends by providing some suggestions based on 16 possible scenarios.

show abstract

Section: Literature Reviewmentioning

confidence: 99%

Aligning human resources and business strategy

Kateb¹,

Ahmadi²

2018

10.5267/j.msl

View full text Add to dashboard Cite

show abstract

“…Most of these studies, propose different schemes for market segmentation, however, they have concentrated on evaluation and therefore have only taken into account very specific criteria. Ou et al (2009) incorporated the famous model that was developed by Porter (1980) to evaluate each potential segment. Companies must carefully assess and weigh key discriminating criteria to find the "best" market segments (Weinstein 2004).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Although much of the marketing literature has proposed various market segmentation techniques, but a review of academic research reveals that existing studies have relatively neglected segment evaluation and selection (Sarabia 1996;Ou et al 2009). Also most existing studies suggest some general criteria for evaluation of attractiveness of a segment and merely present a model or method for evaluation.…”

Section: Introductionmentioning

confidence: 99%

Market Segment Evaluation and Selection Based on Application of Fuzzy Ahp and Copras-G Methods

Aghdaie

Zolfani

Zavadskas

2012

Journal of Business Economics and Management

View full text Add to dashboard Cite

Market segment evaluation and selection is one of the critical marketing problems of all companies. This paper presents a novel approach which integrates fuzzy analytic hierarchy process (FAHP) and COPRAS-G method for market segment evaluation and selection. Fuzzy AHP is used to calculate the weight of each criterion, and COPRAS-G method is proposed to prioritize market segments from the best to the worst ones. The application of fuzzy set theory allows incorporating the vague and imprecise linguistic terms into the decision process. This study can be used as a pattern for market segment selection and future researches. A case study on a chair manufacturing company is put forward to illustrate the performance of the proposed methodology.

show abstract

“…The vast majority of research on the segment evaluation and selection part of the market segmentation process has focused on evaluating different segmentation methods and techniques (Lu 2003), evaluating segment stability (Blocker, Flint 2007;Fonseca, Cardoso 2007;Jonker et al 2004), internal homogeneity (Askegaard, Madsen 1998), and segment profitability (Jang et al 2002). In fact, segment evaluation and selection as a separate process is seldom considered in general studies of market segmentation (Ou et al 2009).…”

Section: Introductionmentioning

confidence: 99%

A Strategic Cooperative Game-Theoretic Model for Market Segmentation With Application to Banking in Emerging Economies

Zandi

Tavana

O’Connor

2012

Technological and Economic Development of Economy

View full text Add to dashboard Cite

Market segmentation is essential to target efficaciously core-segment customers and to obtain a competitive advantage. Firms when confronted by the range of market segments, have difficulty in deciding the core-segment customers who are the most probable purchasers of their product and services. We propose a novel fuzzy group multi-criteria method for market entry and segment evaluation and selection. This proposed method provides a comprehensive and systematic framework that combines bi-level multi-objective optimization with real option analysis (ROA) and fuzzy cooperative n-person game theory. The contribution of the proposed segment evaluation and selection method is fivefold: (1) it addresses the gaps in the marketing literature on the efficacious and effective assessment of market segments; (2) it provides a comprehensive and systematic framework that combines bi-level multi-objective optimization with ROA and fuzzy cooperative n-person game theory; (3) it considers fuzzy logic and fuzzy sets to represent ambiguous, uncertain or imprecise information; (4) it does not insist on consensus but synthesizes a representative outcome based on qualitative judgments and quantitative data; and (5) it is applicable to national and international market segmentation. The practical application of this proposed framework illustrates the efficacy of the procedures and algorithms.

show abstract

Using a strategy-aligned fuzzy competitive analysis approach for market segment evaluation and selection

Cited by 21 publications

References 51 publications

Aligning human resources and business strategy

Aligning human resources and business strategy

Market Segment Evaluation and Selection Based on Application of Fuzzy Ahp and Copras-G Methods

A Strategic Cooperative Game-Theoretic Model for Market Segmentation With Application to Banking in Emerging Economies

Contact Info

Product

Resources

About