Uses and Grats 2.0: New Gratifications for New Media

Sundar, S. Shyam; Limperos, Anthony M.

doi:10.1080/08838151.2013.845827

Cited by 695 publications

(769 citation statements)

References 41 publications

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“…the use of self-report data to reflect audience activity). Two more drawbacks come to mind: U&Gs failure to account for media exposure, and its assertion that participants are cognizant of their inner-most motivations for their actions and are consistently able to explain them under any conditions (Sundar & Limperos, 2013).…”

Section: Background Of Uses and Gratificationsmentioning

confidence: 99%

Motivations for Using Social Media: An Exploratory Factor Analysis

Al-Menayes¹

2015

IJPS

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This study aimed to examine motivations to use social media in a sample of university students. Grounded in the theory of Uses and Gratifications, the current research sough to delineate user motivations with exploratory factor analysis. To reach the study goals the researcher used cross-sectional survey methodology in which a questionnaire was distributed to 1327 undergraduate students with their consent. The analysis of the data revealed that almost all respondents used social media. Based on factor analysis results, their motivations for doing so are entertainment, information seeking, personal utility and convenience. These factors were positively related to the user's experience, time spent, and level of satisfaction with social media. Future studies should consider the cultural values of users and examine other possible motivations, taking into account their context.

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Section: Background Of Uses and Gratificationsmentioning

confidence: 99%

Motivations for Using Social Media: An Exploratory Factor Analysis

Al-Menayes¹

2015

IJPS

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“…U&G researchers usually speak of motivations as gratifications sought, and describe why people consume certain media and the level of satisfaction they receive thereof (Ko, Cho, & Roberts, 2005). Recent studies (Smock, Ellison, Lampe, & Wohn, 2011;Sundar & Limperos, 2013) claim that needs can be triggered by features experienced while using a specific media. Hence, rather than being used to examine what media does to people, U&G has been employed to examine how and why people use media, or what they do with it (Dunne et al, 2010).…”

Section: Drivers Of Social Media Engagement Behaviours: the Uandg Approachmentioning

confidence: 99%

“…• Empowerment: It relates to the need of influencing other consumers or brands, playing the role of opinion maker (Muntinga, 2013;Sundar & Limperos, 2013). Social media constitutes an important channel for consumers to voice their opinions and to demand brand improvements (McCarthy et al, 2014).…”

Section: Drivers Of Social Media Engagement Behaviours: the Uandg Approachmentioning

confidence: 99%

Social media and sports: driving fan engagement with football clubs on Facebook

Vale

Fernandes

2017

Journal of Strategic Marketing

199

144

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Sport fans develop unique and engaging relationships with their favourite sport teams, both offline and online. However, research on sport fan engagement is still limited in relation to social media. The purpose of this research is to understand why and how sport fans engage with clubs on social media. Following the Uses and Gratifications approach and the Consumers' Online Brand-Related Activities framework, seven motivations (Information, Entertainment, Personal Identity, Integration and Social Interaction, Empowerment, Remuneration and Brand Love) and three dimensions of online engagement behaviours (Consumption, Contribution and Creation) were considered. A web-based survey was conducted among football club fans of a major UEFA league on Facebook, resulting in 562 responses. The need for Information, Empowerment and Brand Love mainly drive Consumption, Contribution and Creation, respectively, while the need for Integration and Social Interaction emerged as the second most important motivation overall. This study contributes to the emerging research on social media use in the sport marketing literature, thus revealing additional opportunities for managers to engage their fan base online.

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“…This study is to apply the Technology Acceptance Model (TAM) and Uses and Gratifications theory (UGT), which are widely used in new technology and new media consumer acceptance research [25,26,29,30], as well as Integrated Behavioral Model (IBM) to investigate factors affecting consumer acceptance intention of AR game.…”

Section: Research Model and Hypothesesmentioning

confidence: 99%

Replacing Self-Efficacy in Physical Activity: Unconscious Intervention of the AR Game, Pokémon GO

et al. 2018

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Abstract:With increases in aging and chronic disease, there have been efforts to apply IT to healthcare. Many studies show that the will to exercise (self-efficacy) is the most important factor contributing to physical activity. However, those who need exercise do not have this will so that an approach to increase the motivation for physical activity should be unconscious. Thus, playing Pokémon GO, an augmented reality (AR) mobile game requiring players to ambulate in reality, increases the physical activity of individuals with a simple motivation of enjoyment. A survey on 237 Pokémon GO players was analyzed using structural equation modeling (SEM) considering libertarian paternalism. The results show that self-efficacy had a non-significant effect on attitude toward the game Pokémon GO, while previous studies found that self-efficacy is the most important factor in increasing physical activity. This indicates that playing AR drives physical activity, subconsciously and effectively.

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Uses and Grats 2.0: New Gratifications for New Media

Cited by 695 publications

References 41 publications

Motivations for Using Social Media: An Exploratory Factor Analysis

Motivations for Using Social Media: An Exploratory Factor Analysis

Social media and sports: driving fan engagement with football clubs on Facebook

Replacing Self-Efficacy in Physical Activity: Unconscious Intervention of the AR Game, Pokémon GO

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