Uses and Gratifications Research

Facebook overuse and addiction among Turkish adolescents: are ADHD and ADHD-related problems risk factors?

“…It has been argued that expected gratification from media use might lead to excessive and addictive use [60]. Studies based on uses and gratifications approach [61] suggested that motivations including seeking a virtual community, entertainment, relationship maintenance [62], seeking excitement, escapism [60,63], self-presentation and relation building [64] might be associated with problematic and compulsive Internet and FB use. Our findings were consistent with the idea that thwarted autonomy need satisfaction might be associated with presenting oneself at FB without external pressure and escape from daily life among adolescents too [60].…”

How Media Literacy Supports Civic Engagement in a Digital Age

“…Still, others have more systematically explored the relationship between patterns of media use and civic culture variables. For example, research on media uses and gratifications (Blumler & Katz, 1974;Katz, Blumler, & Gurevitch, 1973) illustrates how individuals use media such as television or the Internet to satisfy different goals. Audience needs stem from a variety of psychological or sociological origins.…”

Impact of Entertainment Motivational Drivers on User Acceptance of Online Social Network Banner Advertising: A Gratification Perspective

“…Katz proposed that the focus of the communication research should be on the question that what users do with media rather than what media do to them. Katz, Blumler, andGurevitch (1973-1974) set forth fi ve assumptions of media uses and gratifi cations theory. (1) Users are active (2) they instigate the link between need gratifi cation and media choice, (3) media compete the alternate sources of need gratifi cation (4) media usage goals are derived from the data provided by its users, and (5) users are free to discover and evaluate the worth of the media content based on their self-determined criteria.…”