Uses and Gratifications of Social Networking Sites: Towards the Construction of a Measuring Instrument

Abstract

Social media sites have attracted users since their introduction, and today people use them in their daily activities. For this reason, there is an increased interest in studying social media sites and how people use them. However, there has been little research that considers the motivations in using social networking sites and the factors that infl uence this usage patterns. The purpose of this empiric research paper is to construct a valid instrument that can shed light on why people are using social media on a daily basis, based on the premises of the uses and gratifi cations theory. Results from the Cronbach alpha, as well as the estimated model suggested that in general, it represented a good instrument when trying to measure the motivations of social media usage.

Entertainment Gratification, Informative Gratification, Web Irritation and Self-Efficacy as Motivational Factors to Online Shopping Intention

“…The UGT is an audience-centered approach. Many scholars have investigated the importance of entertainment gratification, informative gratification and web irritation in the online and computer-related communications including Lim (2015), Treviño, Morton and Robles (2016) and Erawan and Erawan (2016).…”

Instrument development and contextualization for perceived characteristics of e-transactions

“…Qualtrics software is a platform that provides two views (one for the researcher and one for the participants). Thanks to its ability to monitor the translation process and track any modifications to the questionnaire, Qualtrics provided transparency in converting the text from English to Arabic or in adding to the items (Douglas and Craig, 2007;Treviño et al, 2016). This allowed the researcher to ensure that the translation did not depart from the original intended meaning.…”