“…The U&G theory was originally developed in the research of Paul Lazarsfeld in 1940 concerning to radio listeners. The theory is then applied to the problem of the mass media used to explore why audiences choose certain media (Alsridi, 2018;Gogan, Zhang, & Matemba, 2018;So, 2012). Subsequently, academics and researchers began to research U&G theory and its application in various types of mass media (Kearney, 2018;Kircaburun, Alhabash, Tosuntaş, & Griffiths, 2018).…”