User Satisfaction with Tablet PC Features

Abstract

Previous studies of tablet personal computers have concentrated on their use in education and healthcare. The current study focused instead on personal usage, investigating how satisfied users are with their own tablets after having used them in their daily lives. The objective was to identify the major features for tablets and to investigate how form factors affect the preference of functions by performing a comparison of iPad1 and Galaxy Tab. Also, gender and ethnicity were analyzed to determine whether they influence satisfaction with the devices. For e-mail and web browsing functions, users' ratings showed more satisfaction with the iPad1 since it has a larger display; for the e-book reader function, users indicated higher satisfaction with the Galaxy Tab. Male users evaluated their devices by the function itself, whereas female users were mainly concerned with aesthetic aspects. Koreans indicated that they were less satisfied with their tablets than were other ethnic groups. C 2015 Wiley Periodicals, Inc.

Customers' loyalty to tablet commerce in Nigeria

“…In the increasingly competitive market of mobile commerce [m-commerce] tablets are often preferred as they offer ease of use advantages over the smaller screen of mobile phones (Ghose, Godfarb, and Han, 2012). A number of scholars have explored the use of tablets; user search behaviour (Ghose, Han, and Xu, 2013;Song, Ma, Wang and Wang, 2013) the influence of age and gender in tablet adoption (Hur, Kim and Kim, 2014), the impact of tablets on productivity and satisfaction by business users (Khuhro, Qureshi, Humayon, Tahir and Khan, 2016, Bredican, 2016, Chan-Olmsted and Shay, 2016, Kim, Lim, Proctor, and Salvendy, 2016, a cross cultural analysis of t-commerce (Olaleye, Salo and Ukpabi, 2018). Nevertheless, the loyalty of tablet users when undertaking t-commerce has received scant attention, moreover the loyalty of tablet users in a developing economy remains inchoate.…”