User's emotional reaction in search engine website

Abstract

The emotional reaction (ER) is an important component of search engine website's user experience (UX). This study, by the experiment, explores 10 representative mainstream search engine websites. The results show that 1) the subjects experienced the whole basic human emotions except for determined; 2) the design of fonts, icons and illustrations on interface have a great influence on users' judgment of the degrees of clarity, control and satisfaction; 3) users' feelings of interest and pleasure are generated by the design of fonts, icons and illustration on interface; 4) an attractive advertising can make a user happy but reduce his impression on the website's function.