User Involvement in New Product Development Process to Determine Product Success Characteristics

Rashid, Mohamad Saiful Mohd; Alli, Hassan; Rahman, Ahmad Rizal Abdul; Kamarudin, Khairul Manami

doi:10.22541/au.171550294.41530599/v1

2024

DOI: 10.22541/au.171550294.41530599/v1

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User Involvement in New Product Development Process to Determine Product Success Characteristics

Mohamad Saiful Mohd Rashid,

Hassan Alli,

Ahmad Rizal Abdul Rahman

et al.

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User Involvement in New Product Development Process to Determine Product Success Characteristics

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