“…IS strive not only towards functionality, but also external design since business users like and prefer systems with an attractive and appealing user interface (Mishra, 2012;Schrepp, Held, & Laugwitz, 2006). Research shows that a visually appealing interface has a significant positive effect on a user's experience when information-seeking activities are involved (Santosa, Wei, & Chan, 2005). An attractive interface design is a powerful tool for attracting users, improving the BI adoption rate and supporting the continued use of a particular BI tool (Howson, 2010).…”