User interest profiling using tracking-free coarse gaze estimation

Bartoli, Federico; Lisanti, Giuseppe; Seidenari, Lorenzo; Bimbo, Alberto Del

doi:10.1109/icpr.2016.7899904

Cited by 3 publications

(2 citation statements)

References 13 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Moreover, the researchers observed two special groups of visitors: investors and entrepreneurs, concluding that spatial-related reasons may explain different behaviors of the two groups. Bartoli et al (2016) proposed a method to profile the attention of people moving in a known space. The authors used coarse gaze estimation and a model based on optical flow to improve attention prediction, without using a tracker, so that the method could be applicable also to crowded events.…”

Section: Resultsmentioning

confidence: 99%

“…For instance, data on visitors’ paths at the exhibitions and/or overcrowded areas can be acquired. Furthermore, researchers have developed ways of addressing visitors’ multimedia profiles (Bartoli et al , 2016; Guo et al , 2016; Joppi et al , 2018) and behavioral predictions. Such information may be extremely relevant in developing improved marketing strategies targeting visitors and in managing optimal fair space planning.…”

Section: Discussionmentioning

confidence: 99%

See 1 more Smart Citation

Trade show visitors and key technological trends: from a literature review to a conceptual framework

Vitali

Bazzani

Gimigliano³

et al. 2022

JBIM

View full text Add to dashboard Cite

Purpose This study proposes a literature review and, based on the findings, the authors develop a conceptual framework, attempting to explain how technology may influence visitor behavior and eventually trade show performance. Design/methodology/approach The present research explores the role of visitors in the trade show context. The analysis specifically focuses on the variables that influence visitors’ participation at business-to-business trade shows and how their satisfaction and perception can be related to exhibition performance. The authors also take into consideration technological trends that prior to COVID-19 pandemics were slowly emerging in the trade show industry. Findings The findings highlight a continuity between pre-, at and postexhibition phases. Visitors’ behavior represents a signal of how a trade show is perceived as postexhibition purchases and next visit emerge as signals of an exhibition evaluation in relation to visitors’ perception. Besides being urgent tools for the continuity of the sector due to the pandemics, emerging technological trends can be key elements in understanding visitors’ behavior and in boosting their interest and loyalty toward trade shows. Originality/value The paper proposes a conceptual model including top notch and innovative technological trends to improve the understandment of visitors’ behavior. Both practitioners in companies and academics might find the study useful, given the digital uplift generated by the pandemics.

show abstract

Section: Resultsmentioning

confidence: 99%