User-intent visual information ranking system

Htun, Swe Nwe Nwe; Zin, Thi Thi; Yokota, Mitsuhiro; Tun, Khin Mo Mo

doi:10.1109/gcce.2016.7800316

Cited by 1 publication

(2 citation statements)

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“…Today's online purchasing decisions are highly influenced by the emotional and personal, and can be mixed with lapses of irrationality. Thus, sometimes, we opt for a product for no reason at all, since we do not make all decisions rationally, especially when making purchasing decisions [52][53][54][55][56][57][58]. Purchasing decisions are wrapped in subjectivity, which makes it difficult to build models to predict consumer behavior, since when irrationality interrupts, there is no model that will work.…”

Section: Perception Of Value In the Purchase Intention Of The Online ...mentioning

confidence: 99%

“…According to authors such as Refs. [53,54,59], the perception of value in the purchase intention in the online consumer is that the subject gives the object a meaning, and thus when making a purchase, it generates satisfaction or momentary pleasure; it is also seen by others as a phenomenon that shows a feeling of weak self-esteem: it is more important the action derived from the purchase than the actual possession of the goods [55].…”

Section: Perception Of Value In the Purchase Intention Of The Online ...mentioning

confidence: 99%

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PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing

García-Salirrosas

Acevedo-Duque

2022

Sustainability

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The objective of the research was to validate an instrument designed to measure the variables value perception, purchase intention, trust, and satisfaction of Micro, Small and Medium Enterprises (MSMEs) dedicated to selling clothing. The PERVAINCONSA Scale (acrostic formed with the initial letters of the Spanish words “Percepción de Valor”, “Intención de Compra”, “Confianza” and “Satisfacción”) was constructed. A total of 238 questionnaires were collected from users of online clothing stores in Peru, Mexico, and Colombia (38.7% men and 61.3% women) with an average age of 24.29 years (SD = 8.04). The KMO and Barlett’s test was 0.958. Confirmatory factor analysis provided an excellent model (χ2 = 372.76, gl = 164; χ2/df = 2.27; CFI = 0.956; RMSEA = 0.073, SRMR = 0.035; and Pclose = 0.00). The model showed good scale reliability given that the composite reliability index (CFI), and all values exceeded the minimum threshold of 0.6. The results suggest that this first version of the PERVAINCONSA presents adequate psychometric evidence to measure value perception, purchase intention, trust and satisfaction in consumers of online stores in Peru, Mexico and Colombia. Thus, it seeks to contribute to the advancement of the scientific study of these important variables in the study of consumer behavior in Latin America.

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Section: Perception Of Value In the Purchase Intention Of The Online ...mentioning

confidence: 99%

Section: Perception Of Value In the Purchase Intention Of The Online ...mentioning

confidence: 99%

PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing

García-Salirrosas

Acevedo-Duque

2022

Sustainability

View full text Add to dashboard Cite

show abstract

User-intent visual information ranking system

Cited by 1 publication

References 1 publication

PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing

PERVAINCONSA Scale to Measure the Consumer Behavior of Online Stores of MSMEs Engaged in the Sale of Clothing

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