“…Earlier more prescriptive approaches to defining UGC, like the OECD (2007), define the concept with specific criteria: that it is content which shows (i) creative efforts (ii) published on online platforms, (iii) by users outside of their professional practices and routines. More recent perspectives offer flexible interpretations of UGC, depending on the scale of independent creation, derivation from existing works, and collectivist and communicative efforts within a community (see e.g., Gervais, 2009;Iljadica, 2020).…”