User Experience Research on Utilization of the Folding Screen on a Foldable Phone for Privacy Protection

Jang, Soonkyu

doi:10.15187/adr.2021.05.34.2.121

Cited by 2 publications

(2 citation statements)

References 16 publications

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“…According to Soonkyu Jang's research on the Trend of Preventing Privacy Intrusion by Folding Phones, Screen sizes are constantly expanding and growing in the current global market [2]. Jang investigates privacy and privacy-related usability and the intention to reuse user psychology (anxiety, trust) depending on the angle of the folding screen [2]. Distortion effects are applied to make content appear as flat as possible on a folded screen to prevent issues [2].…”

Section: Research Gapmentioning

confidence: 99%

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Analyze the Phenomenon of Perceived Ease-of-use and Perceived Usefulness for Consumers' Purchase Intention

Wang¹

2023

BCPBM

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In recent years, the worldwide smartphone market has gone from exponential growth to a downturn in the last two years, and the global smartphone market has transitioned from the incremental age to the stock era. The purpose of this study was to investigate consumers' willingness to purchase Samsung foldable screens. The major reason was that consumers were getting more sensible in their smartphone selection, the frequency of replacement of high-quality mobile phones is decreasing, and there are additional causes for smartphones' excess performance. Folding screen phones have increasingly gained popularity in recent years. Samsung, Huawei, and Motorola all debuted folding screen phones at the start of 2019, and folding screen phones started their first year of commercial production. This paper used the Technology Acceptance Model to study consumers' purchase intentions on the advantages and disadvantages of Samsung's folding screen. The research found that perceived usefulness and perceived ease of use directly affect online purchase intention. The results showed that Samsung should seek better battery capacity for folding screens and make improvements in folding screen materials to increase consumers' willingness to buy, thereby encouraging consumers to buy. This article helped to understand the impact of the advantages and disadvantages of Samsung’s folding screen more fully on consumers' purchase intention.

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Section: Research Gapmentioning

confidence: 99%

“…Jang investigates privacy and privacy-related usability and the intention to reuse user psychology (anxiety, trust) depending on the angle of the folding screen [2]. Distortion effects are applied to make content appear as flat as possible on a folded screen to prevent issues [2]. Collapsing content on a folded screen reduces usability.…”

Section: Research Gapmentioning

confidence: 99%

Analyze the Phenomenon of Perceived Ease-of-use and Perceived Usefulness for Consumers' Purchase Intention

Wang¹

2023

BCPBM

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Interaction Based on Proactive Proposals of AI Assistance on Smart TV: User Experience Research

Kim,

Jang

2024

adr

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User Experience Research on Utilization of the Folding Screen on a Foldable Phone for Privacy Protection

Cited by 2 publications

References 16 publications

Analyze the Phenomenon of Perceived Ease-of-use and Perceived Usefulness for Consumers' Purchase Intention

Analyze the Phenomenon of Perceived Ease-of-use and Perceived Usefulness for Consumers' Purchase Intention

Interaction Based on Proactive Proposals of AI Assistance on Smart TV: User Experience Research

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