User experience of an e-commerce website

Ritonummi, Saima; Niininen, Outi

doi:10.4324/9781003093909-8

Cited by 7 publications

(6 citation statements)

References 12 publications

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“…The concept and field of UX encompass much more than just usability (Ritonummi and Niininen, 2021). Usability is a component of UX and measures the efficiency, ease of learning, memorability, error rate and overall pleasantness of a system (Nielsen, 2012).…”

Section: User Experience (Ux)mentioning

confidence: 99%

“…Although the concept of UX has been studied in many contexts, limited research has been conducted on its application in e-commerce (Ritonummi and Niininen, 2021). Furthermore, to the best of our knowledge, while previous studies have explored the relationship between customer satisfaction and UX (Park, 2019; Poushneh and Vasquez-Parraga, 2017; Pushparaja et al ., 2021) and e-service quality (Dalbehera, 2020; Farooq et al ., 2018; Wan Jasni et al ., 2020), research that examines the combined effect of UX and electronic service quality on customer satisfaction is still in its early stages (Luther et al ., 2020).…”

Section: Introductionmentioning

confidence: 99%

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Measuring customer satisfaction in electronic commerce: the impact of e-service quality and user experience

Mamakou,

Zaharias,

Milesi

2023

IJQRM

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PurposeThe purpose of this study is to explore the interplay between electronic service quality, user experience (UX) and overall customer satisfaction. Additionally, it aims to assess the suitability of E-S-QUAL and UX metrics within the cultural context of Greece.Design/methodology/approachData were collected from 310 Internet users based on their last online purchase from an e-retail website. To evaluate the conceptual model, the authors used partial least squares structural equation modeling (PLS-SEM).FindingsThe findings of this study validate the scales' reliability and validity in the realm of electronic commerce (e-commerce) in Greece. The findings also emphasize the favorable association between e-service quality and UX with overall satisfaction, while indicating that e-service quality plays a partial mediating role in the relationship between UX and customer satisfaction.Originality/valueThe authors' study enhances the existing theory by introducing a new multi-dimensional conceptual framework that illuminates the relative importance of the dimensions within the scales. Additionally, it offers valuable insights into the impacts of e-service quality and UX on overall satisfaction, providing managers and practitioners with a tool to evaluate the quality of their electronic services and make necessary adjustments to meet the needs of their customers.

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Section: User Experience (Ux)mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Measuring customer satisfaction in electronic commerce: the impact of e-service quality and user experience

Mamakou,

Zaharias,

Milesi

2023

IJQRM

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“…A design with good usability enables users to quickly achieve their objectives without expert knowledge. Some notable benefits of good usability practice include; providing a better user experience, offering insight into user satisfaction, identifying problematic areas within a product or interface, and providing an unbiased examination of an interface (Ritonummi and Niininen, 2021). Usability testing of mobile learning applications ensures improved productivity, reduced confusion and fewer errors, and avoidance of stress (Bettayeb et al, 2020;Kumar and Mohite, 2018).…”

Section: Introductionmentioning

confidence: 99%

Usability testing of mobile learning applications: a systematic mapping study

Kumar,

Chand,

Goundar

2024

IJILT

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PurposeMobile learning has seen tremendous growth over the years. Like any other software application, usability is one of the key concerns in its successful implementation. There is a lack of study that provides a comprehensive overview of usability testing of mobile learning applications. Motivated by this a mapping study is conducted.Design/methodology/approachA systematic mapping study was conducted using 51 papers retrieved from the Scopus database published between 2005 and 2022 that reported on usability testing of mobile learning applications.FindingsThe key findings suggest that research is expected to expand in the near future. User-based testing is the commonly used method, while data are collected mainly through questionnaires, observation and interviews. Testing is mainly conducted in a controlled environment.Originality/valueThe study provides (1) an evidence-based discussion on usability testing of mobile learning applications, (2) an up-to-date map on state of the art on usability testing of mobile learning applications and (3) providing direction for further research to scientifically strengthen the field.

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“…SKI is a company engaged in the property sector, which is currently developing a property e-commerce website. The ecommerce website is named rumah58.com, the company wants to increase the reach of public knowledge about the e-commerce website, so a technique is needed to measure users in learning quickly and using existing website features to achieve their goals in using e-commerce websites, one of them in terms of usability user experience (Jain & Purandare, 2021;Ritonummi & Niininen, 2021).…”

Section: Introductionmentioning

confidence: 99%

UX Evaluation Using Firstclick, Performance Measurement, RTA, And Questionnaire On E-Commerce Website

Candiasa

Gunadi

Putra

2023

SinkrOn

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E-commerce has made transactions easier for several persons. SKI (Semadi Kwazay Indoland), a company in the real estate market, is one of the numerous organizations that develop e-commerce websites. The company wants the e-commerce website to attract a wider audience. Therefore, an evaluation is necessary to measure the usefulness of the website. Twenty responses were divided into two groups of ten: the advanced group and the novice group. The selected assessment approaches are performance measurement to evaluate the system's efficiency and error rate, first-click usability testing to evaluate the system's effectiveness, and RTA and the SUS questionnaire to evaluate user happiness. The following are the study's findings: This e-commerce website is quite efficient, as there is no significant difference in the time necessary to complete the 10 activities between the two groups of respondents. The mean participant questionnaire score for the e-commerce website was 49.75, which was much lower than the average SUS score of 68. The e-commerce website page is highly effective, as the performance measurement test results suggest a comparatively low error rate across both novice and advanced respondent groups.

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User experience of an e-commerce website

Cited by 7 publications

References 12 publications

Measuring customer satisfaction in electronic commerce: the impact of e-service quality and user experience

Measuring customer satisfaction in electronic commerce: the impact of e-service quality and user experience

Usability testing of mobile learning applications: a systematic mapping study

UX Evaluation Using Firstclick, Performance Measurement, RTA, And Questionnaire On E-Commerce Website

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