User-driven business model innovation: an ethnographic inquiry into Toutiao in the Chinese context

Abstract

The current firm-driven business model innovation (FDBMI) has found its limits. The aim of this research is to explore the userdriven business model innovation (UDBMI) adopting the ethnographic inquiry approach in the Chinese context. The findings show that UDBMI includes five stages: co-creation of content via interaction, creation release by platform, content spread, effect and flow into cash. It is an inside-out cycle which starts from personal (both fans and creators), then platform, community, and to the whole society lifestyle (culture). In contrast to Chinese culture, western culture is an outside-in cycle which starts from the community, then creators, platform, personal (fans) and finally personal life. This study contributes to advancing the understanding of the UDBMI in the Chinese context, and explains why Toutiao has been able to grow rapidly via value co-creation.

Bridging Gaps towards the 2030 Agenda: A Data-Driven Comparative Analysis of Government and Public Engagement in China towards Achieving Sustainable Development Goals

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Technology-based business model: A startup perspective

“…Companies in such a technologized environment will develop the ability to know the market and clients and build an adjusted user/customer experience into their offerings. The potential of the business model is based on customization of services and precise insight into customer needs (Chang et al, 2021). There is big evidence that the technology is main driver for health industry.…”

Hábitos de uso y nivel de satisfacción de los usuarios frente a los agregadores de noticias chinos

“…Por otra parte, respecto de la calidad de los agregadores de noticias, la mayoría de los estudios sobre la evaluación de estas plataformas se han centrado en aspectos técnicos o estratégicos, tales como los algoritmos de recomendación (Beam y Kosicki, 2014;Vivar, 2018;Han et al, 2022); el contenido (Canavilhas, 2009;Dellarocas et al, 2016); la usabilidad (Canavilhas y Satuf, 2015;Hussain et al, 2019); la interactividad (Chung, 2008;Linares et al, 2015;Li, 2016); y el modelo de negocio (Zhao y Zhao, 2016;Chang et al, 2021). Otros se han centrado en la identificación de un conjunto de indicadores para sus análisis (Sánchez, 2012;Figueroa y Codina, 2018;Li et al, 2022).…”