User continuance intention to use cloud storage service

Understanding users' intention to switch personal cloud storage services: Evidence from the Chinese market

“…This result is in line with previous studies, which indicated that perceived risk has a negative impact on users' adoption of current IT product (Featherman & Pavlou, 2003;Nicolaou & Mcknight, 2006;Yang & Lin, 2015). When users perceive a high potential threat to their privacy, wealth or wellbeing, they will be motivated to find a substitute which offers better protection.…”

“…For post-adoption, high perception of risk can also lead to discontinued usage (Yang & Lin, 2015). As a related variable, a higher perception of security has been found to attract users to switch to a new service (Bhattacherjee & Park, 2014;Lai & Wang, 2015;Ye & Potter, 2011).…”

“…Among studies on continual usage, Yang and Lin (2015) build their model based on Task-Technology Fit theory and suggest that perceived usefulness, service support, unstructured task, selfefficiency and social influence have positive relationships with users' continual usage intention, but risks (e.g., lack of policy, privacy protection issue) suppress these relationships. Huang (2016)'s work suggests that social presence is a strong predictor of users' continual usage.…”

“…These non-functional factors, according to prior studies on cloud storage, include trust, risk and social factors (e.g., social influence) (Arpaci, 2016;Burda & Teuteberg, 2014bYang & Lin, 2015). In this paper, we are interested in understanding how nonfunctional factors affect users' switching of personal online storage services.…”

“…First, prior studies largely focused on users' early adoption or acceptance of cloud storage (Ambrose & Chiravuri, 2010;Burda & Teuteberg, 2016;Stantchev et al 2014), while a few began to address users' continual usage intention (Huang, 2016;Yang & Lin, 2015), as well as users' willingness to become paid users (Yan & Wakefield, 2015). However, limited attention has been paid to users' switching behaviour.…”