“…Moreover, according to technology acceptance model perceived ease of use may have an indirect effect on systems usage through perceived usefulness (Davis, 1989). Many previous studies has use perceived ease of use to explain individuals acceptance /adoption of social media (Kwon, Park, & Kim, 2014;Lin & Lu, 2011;Loo, Yeow, & Chong, 2009;Pookulangara & Koesler, 2011;Shin, 2010). Moreover, it is believed that perceived usefulness of the system will mediate the relationship between its perceived ease of use and actual usage (Davis, 1989).…”