1984
DOI: 10.1175/1520-0477(1984)065<1316:uowitt>2.0.co;2
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Usefulness of Weather Information to Texas Agricultural Producers

Abstract: A mail survey was sent to 900 Texas farmers and ranchers asking them to rank the importance of various agrometeorological information types to their operations, and querying their willingness to pay for weather information. Most producers ranked as important those information types commonly broadcast over public media. Few producers would be willing to pay for weather information. Comments indicated a distrust of weather information, especially forecasts.

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Cited by 19 publications
(8 citation statements)
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“…The timing of a forecast is often cited as a characteristic that affects forecast use (see Stuart 1982;Weiss 1982;Vining et al 1984;Easterling 1986;Easterling and Mjelde 1987;andMjelde et al 1988, cited in Mjelde andDixon 1993;Bohn 2000). The intuitive assumption is that the farther in advance information gets into the hands of a decision maker, that is, the longer the "lead time," the better (Cash et al 2003, manuscript submitted to Sci.…”
mentioning
confidence: 99%
“…The timing of a forecast is often cited as a characteristic that affects forecast use (see Stuart 1982;Weiss 1982;Vining et al 1984;Easterling 1986;Easterling and Mjelde 1987;andMjelde et al 1988, cited in Mjelde andDixon 1993;Bohn 2000). The intuitive assumption is that the farther in advance information gets into the hands of a decision maker, that is, the longer the "lead time," the better (Cash et al 2003, manuscript submitted to Sci.…”
mentioning
confidence: 99%
“…Of the 239 questionnaires sent out, 142 (59 percent) were returned. This high rate of response (the expected response to this type of survey is about 30 percent; Vining et al, 1984) indicates that the survey generated considerable interest in the area of weather-related information.…”
Section: Methodsmentioning
confidence: 97%
“…Our interest in this survey was not only in meteorological data and methods of dissemination of weather-related information, but in the types of information that those surveyed considered important. Previous surveys, e.g., Getz (1978), Johnson and Perry (1983), and Vining et al (1984), have concentrated only on weather data and mechanisms of effective distribution.…”
Section: Introductionmentioning
confidence: 99%
“…The attribute of timeliness implies that the information is supplied at the right time required by users. Several of the quality attributes of information discussed above have been analysed based on surveys of agricultural producers using basic public weather services (Getz, 1978;Vining et al, 1984;McNew et al, 1990). However, there has been limited published work in the evaluation of userpays, specialist weather services.…”
Section: Attributesmentioning
confidence: 99%