Used of Digital Marketing for Tourism and Gastronomic Route “Mancomunidad Bosque Seco Sabores y Tradiciones del Sur”

Tourism and Gastronomy Management through an Educational Web Platform on Yacuambi of the Province of Zamora Chinchipe -Ecuador

“…Information and communications technologies (ICTs); currently represent tools to support the activities of organizations and allow an optimal and rapid response to the processes of the implanted systems. All economic sectors are currently affected to a greater or lesser extent by ICTs, and the tourism sector is not excluded from the changes that new technologies, so it is intended to enhance tourism through the development of a web portal, social media and digital marketing of the Yacuambi [4].…”

“…"Tourism is constituted as the most important economic activity of many developing countries, for this reason it is considered as the driving force of different activities including tourism and gastronomic management" [4]. The use of digital marketing, web applications, social media are booming in different contexts, especially in tourism and gastronomy, since the interaction, generation and rescue of tourism and culinary knowledge are the basis to empower a locality.…”