Use of Twitter for Political Socialization in Pakistan

Abstract

People especially, younger generations use Twitter for various purposes, including political socialization. This research aims at exploring Twitter's usage for political socialization among young people in Khyber Pakhtunkhwa, Pakistan. The Uses and Gratification theory provides a theoretical framework to the present research study. A survey research technique is used for the purpose of data collection. A standardized questionnaire was used as the research tool in this quantitative research. The population for this study was taken from the students reading in different Universities of Khyber Pakhtunkhwa. In total, 525 students were selected on the basis of convenient sampling. The sample size was measured following Cochran's formula. 501 students positively responded to the questionnaire. Analysis of the data revealed that political parties and,politicians interact with voters via Twitter for political socialization.