Use of Social Media in Marketing of Library and Information Services in Bagladesh

Islam, Md. Maidul; Habiba, Umme

doi:10.14429/djlit.35.4.8455

Cited by 23 publications

(25 citation statements)

References 9 publications

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“…It is refreshing to note that libraries are gradually accepting the use of social media in deepening their ties with students and faculty as well as publicizing their collections with the aim of increasing the use of product and service offerings. Owing to the increasing number of users on popular social media sites, academic libraries can greatly benefit from their use to interact with their users being aware of resources and services provided by the library (Burkhardt, 2010;Chu and Du, 2012;Ezeani, 2012;Islam and Habiba, 2015;Khan and Bhatti, 2012;Sahoo and Sharma, 2015). Chu and Du (2012) in an exploratory study sought to determine the use of SNSs in academic libraries, and the extent to which they were being used as well as the attitudes of staff towards the use of the SNSs and any benefits and challenges with its use.…”

Section: Social Networking Sites As Library Marketing Toolsmentioning

confidence: 99%

“…Chu and Du (2012) found that the most commonly used social media platform in libraries is Facebook. Islam and Habiba (2015) also reported that the most used social media tool in academic libraries in Bangladesh is Facebook. Similarly in Nigeria, Akporhonor and Olsie (2015) found that Facebook and Blogs are the most commonly used social media in the promotion of library services.…”

Section: Social Networking Sites As Library Marketing Toolsmentioning

confidence: 99%

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Marketing intangibles: the case of library services in higher education institutions

Ofori

Markwei

Quagraine³

2020

LHTN

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Purpose This paper aims to investigate the adoption of marketing techniques in academic libraries in Ghana, and how they are applied in the promotion of their services to patrons. Design/methodology/approach Adopting the qualitative research approach, a total of 21 professional and para-professional library staff from three private universities participated in the study. The main data collection instrument was the use of semi-structured interviews. Data gathered was analysed, discussed and presented thematically. Findings The findings revealed that the study's participants are fully aware of the benefits of inculcating marketing activities into their daily routines and were making efforts at making their users aware of their products and services with the use of various strategies including the deployment of social media tools. Some of the challenges that were discovered to hinder the success of marketing in the libraries were lack of funds, lack of knowledge of marketing techniques by staff and a lack of marketing policy to guide marketing in the libraries. Research limitations/implications The findings of this study imply that, even though carried on a few academic libraries, the same can apply to most academic libraries as the characteristics are generally the same. Practical implications To boost marketing initiatives in the selected university libraries, the following recommendations informed by the findings of the study are made: creation of marketing policies, increase use of social networking sites for marketing, organization of seminars and workshops on marketing, diversifying sources of funding for libraries and conducting user surveys. Social implications The implementation of the recommendations has the potential to increase the level of interactions between academic libraries and their patrons as well as impact positively on the information-seeking behaviour of library patrons. Originality/value Apart from the application of works of other scholars, which have been duly cited and acknowledged, the entirety of this study or research output is the result of the handiworks of the researchers. Again, to the best of the authors’ knowledge, this work has not been a production of existing research nor is earlier published in any journal.

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Section: Social Networking Sites As Library Marketing Toolsmentioning

confidence: 99%

Section: Social Networking Sites As Library Marketing Toolsmentioning

confidence: 99%

Marketing intangibles: the case of library services in higher education institutions

Ofori

Markwei

Quagraine³

2020

LHTN

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“…The authors suggested that libraries should employ various types of SNS and take into consideration the properties of their communities to efficiently interact with users on SNS (Chen et al, 2012). Islam and Habiba (2015) focused on the use of social media for library marketing by 46 libraries in Bangladesh. It was revealed that most of the libraries utilized Facebook and LinkedIn to market library services.…”

Section: Literature Reviewmentioning

confidence: 99%

Use of Social Network Sites (SNS) by Library Academics in the Workplace: Perspectives of University Librarians in Sri Lanka

Weerasinghe

Hindagolla

2018

Jnl Univ. Librarians Assoc. Sri Lanka

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Libraries and in particular, university libraries around the globe are constantly revolutionized due to technological advancements which provide rich opportunities for libraries to embed blends of innovations into the work environment and render better services for their user communities. This research attempted to render views of library academics with regard to their current use of Social Network Sites (SNS) in the workplace. The objectives of the study were to investigate the background of SNS use by university library academics inclusive of their usage experience, skills and frequency of use, to examine the types of SNS used by them, professional purposes as well as personal purposes for using SNS in the workplace and to investigate the access methods and user perceptions towards SNS use in the workplace. Data were gathered from a study population of 116 university librarians in Sri Lanka via the survey strategy based on a questionnaire and the data analysis was done using descriptive statistics. The key findings of the study included that the majority (78.4%) of university librarians who participated in the survey used SNS in the workplace, respondents who had 1-5year experience in using SNS were in majority (44.8%), a high percentage (64.7%) of respondents assessed themselves as having "moderate experience" in using SNS, more than half (52.6%) of the respondents felt that they possessed adequate skills to use SNS, Facebook was the social network site most frequently used by the respondents (64.7%), most university librarians used SNS in the workplace to fulfill both professional and personal purposes, while the highest percentage of university librarians (58.6%) used SNS in the workplace for the specific professional purpose of "interacting with co-workers and professionals in the field" and the highest percentage of them (47.4%) used SNS for the specific personal purpose of

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“…There are challenges that deter librarians from using the social media to market the library and it services and as such it makes the librarians not to embrace the coming of this technology in aiding the activities and operations of the library. Given below are some of the challenges that librarians usually encounter as enumerated by Islam and Habiba (2015) 1. Too many social media tools to learn, 2.…”

Section: Challenges In Using Social Media For Marketing the Library Amentioning

confidence: 99%

Marketing the Library and It Services with the Use of Social Media: An Overview

2020

IKM

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This study explored how social media can be used to market library and it services for better patronage in the course of this the concept social media was defined in the following format Social: this term is referred to the process where there is an interaction of the individuals or group of people as it relate to the welfare of human beings as members of a given society. Media: As the term implies, it is regarded as a platform of communication amongst members of a society and it comprises the following: Newspaper, radio etc therefore, Social Media can be defined as an instrument of interaction or communication between individuals or group of people. It is a tool that is based on the internet which is majorly used for communication, interaction, sharing and discussion of information amongst human beings. The study explained among others how library can use social media in marketing it resources,benefits for using social media in maketing libraries and it services, challenges in using social media for marketing the library and it services, the study was concluded on the platform that technology is a welcome development that must be used by libraries and librarians in order to attract the attention of patrons and with a recommendations for the various challenges that tend to prevent the better usage of the technology.

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Use of Social Media in Marketing of Library and Information Services in Bagladesh

Cited by 23 publications

References 9 publications

Marketing intangibles: the case of library services in higher education institutions

Marketing intangibles: the case of library services in higher education institutions

Use of Social Network Sites (SNS) by Library Academics in the Workplace: Perspectives of University Librarians in Sri Lanka

Marketing the Library and It Services with the Use of Social Media: An Overview

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