The main topic of the article is the actual problem of organizing purposeful movement. The problems of coordinating the interests of organizers and participants of the movement, building incentives, goals, and decision-making procedures are considered. A simulation model of cars movement along the route graph has been developed. The route graph is linked to the map of Omsk. Simulation experiments were conducted. The simulation model is implemented in JavaScript. The model uses a prize function and a sample for routing. The results of simulation experiments demonstrating the influence of the sample parameters and the prize function on the time and cost of achieving the goal, the value of prizes are presented. The developed simulation program can be used to analyze purposeful movement along a directed graph in systems for various purposes.