Use of QR Codes to Promote E-Books in Medical Libraries

Ratajeski, Melissa; Kraft, Michelle

doi:10.1080/15424065.2014.1002028

Cited by 3 publications

(2 citation statements)

References 14 publications

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“…Fabbrizzi (2014) allows a link between the Dewey-classified shelves and the catalogue directly from the information signs through QR codes. Ratajeski and Kraft (2015) used QR codes to promote e-books in medical libraries. Pulliam and Landry (2011) did the marketing of library services innovatively through QR codes.…”

Section: Literature Reviewmentioning

confidence: 99%

Design and development of digital information product and service using colour QR codes for smartphone user's of academic libraries

Kharat

Nagarkar²,

Panage³

2022

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PurposeThe objectives of the study include the following: (1) to design and develop digital information products by using Quick Response (QR) codes (2) to make an awareness of QR codes in library users; (3) to study user preferences for black and green QR codes in the library services of management institutes and (4) to raise awareness of the product layer among the library profession.Design/methodology/approachThis study uses a participatory action research approach. The researcher implemented QR codes in the library, and participants scanned QR codes through their smartphones. All data analyses were performed using IBM SPSS and Microsoft Excel 2016.FindingsThe researcher found that both QR codes will be popular in the future; however, users will prefer to scan the green QR code multiple times due to the code's increased benefits and advantages (which have been discussed in this report).Research limitations/implicationsThis study implemented QR codes in MBA libraries affiliated with Savitribai Phule Pune University in the Pune and Pimpri Chinchwad areas.Originality/valueThe current study implemented a QR code in the library service with green and black colours. This study examined which QR code will be popular in the future owing to QR code's advanced features and specifications. This, in turn, will assist the library in designing such a collection and developing more QR codes that will be recommended to users. This will assist in the creation of good digital information products for smartphone users.

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Section: Literature Reviewmentioning

confidence: 99%

Design and development of digital information product and service using colour QR codes for smartphone user's of academic libraries

Kharat

Nagarkar²,

Panage³

2022

View full text Add to dashboard Cite

show abstract

“…Researchers also received anecdotal evidence that users may have preferred the QR code to direct them to a specific ebook (Ratajeski & Kraft, 2015). The University of Saskatchewan used direct links through paper markers placed near the appropriate call number with a QR code link to the ebook, but included only the title, author, and call number in the physical display.…”

Section: Marketing E-resourcesmentioning

confidence: 99%

Browsing the Intangible: Does Visibility Lead to Increased Use?

Tingle¹,

Teeter²

2018

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Library collections have become fractured as increased acquisition of ebooks has created hybrid print and digital collections. These developments have implications for user awareness of the most current items in the collection and their ability to understand their relationship to print collections, due to ebooks' absence in the physical library space. At the William M. White Business Library at the University of Colorado, Boulder, collocated displays are deployed in the print stacks to promote awareness of ebook collections and enable browsing and serendipitous discovery. This project revealed the difficulty of assessing ebook collections and their promotion when many platforms are involved.

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Browsing the Intangible: Does Visibility Lead to Increased Use?

Tingle

Teeter

2018

Technical Services Quarterly

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Use of QR Codes to Promote E-Books in Medical Libraries

Cited by 3 publications

References 14 publications

Design and development of digital information product and service using colour QR codes for smartphone user's of academic libraries

Design and development of digital information product and service using colour QR codes for smartphone user's of academic libraries

Browsing the Intangible: Does Visibility Lead to Increased Use?

Browsing the Intangible: Does Visibility Lead to Increased Use?

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